Lucas and Luna explore a new frontier for Apple, Google, and Meta: the commercialization of verified digital identity. With Apple's Apple ID expanding into a full-fledged authentication and payments layer, Google's Wallet gaining ground for digital IDs, and Meta's push into verified accounts on Instagram and Facebook, the biggest tech companies are quietly building the infrastructure for how we prove who we are online—and charging for it. Lucas breaks down the economics: Meta's $11.99/month verified subscription is projected to hit $2 billion in revenue by 2027, while Apple's identity services could add $8 per user in annual services revenue. Luna questions the privacy trade-offs and regulatory risks. They discuss why this shift matters for advertisers, developers, and everyday users, and what it means for the future of digital trust.