The Big Thing by LOOP Agencies

Welcome back to The Big Thing

This week, Richard and Ryan tackle one of the biggest questions in AI right now: who really owns what it creates?

From copyright lawsuits and global governance to AI’s impact on creative jobs, they unpack the ethics, the chaos, and the occasional absurdity of the fast-moving world of artificial intelligence.

Expect debates on deepfakes, scam sites, and the future of design plus a few classic LOOP tangents along the way.

Join them for another honest, funny and thought-provoking chat about the tech shaping our world (and our work).

Welcome to the first episode of LOOPs new podcast, The Big Thing.

Join our hosts Richard and Ryan as they launch our new podcast with a deep dive into the fascinating world of AI. They're not just exploring the tech, but its real-world impact, from the latest in AI-generated content and its effect on creativity, to how it touches our everyday life.

Plus, get to know your hosts week to week. Speaking on many subjects like their personal motivational music preferences and even touch on unique wellness practices like Reiki.

Tune in for a lively conversation that balances serious topics with light-hearted banter. Start your journey with us now!

Part five of LOOP's six-step strategy, 'Governance,' explores the importance of brand consistency across in-house campaigns using MarTech and brand guidelines.

Discover the top 5 in-house agency trend predictions for 2025, from cultural changes to emerging creative tools.

Part four of LOOP's six-step strategy, 'Create,' explores the process of building in-house creative teams tailored to each client’s unique needs.

Part three of LOOP's six-step strategy, 'Technology' reveals how optimising MarTech tools enhances efficiency, improves targeting, and drives smarter marketing decisions.

Part two of LOOP's six-step strategy, 'Workflow'. Explores how structured processes and clear communication channels enhance team collaboration, eliminate bottlenecks, and ensure every project stays on track to achieve impactful results."

Kicking off LOOP's six-step process strategy; showing how a centralised Workstack aligns briefs with business goals, reduces stress, and drives marketing efficiency.