The Biotech Showcase has grown into a central part of the start to the new year in biotech as investors and industry executives gather in San Francisco to meet each January. This year’s event, which will be a hybrid live and virtual conference, offers a rich agenda and once again includes the China Showcase, the Seed Showcase, and the Digital Medicine & Medtech Showcase. We spoke to Sara Demy, founder and CEO of Demy-Colton, which co-produces the Biotech Showcase with the EBD Group, about what’s in store for this year’s event, what’s been learned from last year’s virtual event, and what participants can do to get the most out of the conference.