Let's time-travel for this podcast a bit, and this is the summer of 2021, and we can find that a revolution is underway. 10-minute delivery revolution! You are about to cook a delicious dish for your loved ones, and suddenly you realize the salt is not there. Earlier, your only options were either to run to the nearby Kirana store or give up and place an order on Swiggy or Zomato. But not anymore! Open Zepto or blinkit, press order, and in 10 minutes, the salt is delivered. Like all of us, the online grocery market leader, BigBasket, with 37% market share, is closely monitoring the emerging market segment and contemplating the right move to capture it at the right time. As they are preparing for the defining moments in their online grocery market leadership, three questions come to mind –

1. What options does Bigbasket have to take its leadership in quick commerce segment as well, gradually?

2. To do so, should they depend on the existing infrastructure or should they build a new one?

3. Further, if Bigbasket were to launch a quick commerce, how could it design and execute its operating model to make it profitable?

Listen to the episode to explore the answers and strategies for your future decisions!