What do 115 thousand people, 5000 cubic metres of sawdust, $23million worth of cattle, 50 politicians and 78 ticketed events have in common? You guessed it- Beef 21.

After such a tumultuous leadup it's hard to believe it's over, but wheels are already in motion for Beef24.

Ian Mill is Beef Australia's CEO. This was his first time in the driving seat and while he's been a long- term Rockhampton resident, he says the inner sanctum gave him a refreshed appreciation for Australia's incredible beef industry.