We’re buzzing over the beverage innovations from Newtopia Now! On this week’s episode of The Natural List, our hosts explore the most exciting drink trends spotted at the show. From savory energy drinks to nutrient-dense liquid meals, this episode provides an overview of beverage innovations we didn’t expect from the Newtopia Now show floor.

-             Broth is back: Is it a food or a beverage? Settle the debate while discovering mushroom broths and caffeinated sipping broths, creating an entirely new category.

• Hydration beyond just water: Farmer-owned brands, saltwater formulations and protein-infused fizzy sodas are changing how we hydrate and reaching new consumers.
• Functional formats: Brands are delivering wellness benefits through unexpected formats like fiber water and adaptogenic mushroom sodas.
• The great sweetener debate: Which natural sweeteners are winning with consumers? Our hosts break down the battle between stevia, dates, monkfruit, and more.

Timestamps:

1:15 Newtopia Now reflections, takeaways and industry insights

3:15 Beverages galore! Overview of category expansion

3:43 Innovation in broth - unexpected but exciting!

7:25 Hydration innovation beyond water

12:30 Nutrient-density reigns supreme

13:51 Wellness ritual beverages

16:10 Australian Beneficial with sticky chai

17:15 Innovative functional beverage formats

19:53 The new cola

21:50 The battle of the sweeteners

23:27 Host's favorites from the show

24:35 SPINS Retailer Choice Award winner

Stay tuned to the end where our hosts share their personal favorite drinks from the show floor and which brand won the SPINS Retailer Choice Award.

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