Business owners build strong companies — but often fail to build a private investment strategy outside their business to protect long-term wealth.

In this episode of Knack 4 Business, we sit down with Michael Lautru, Private Market Specialist at Parvis, to unpack one of the biggest investment mistakes business owners make in North America.

Entrepreneurs work hard to grow revenue and scale operations. But many forget to build steady income outside their company.

Michael explains how private market investing in Canada can help business owners create reliable cash flow through real estate, infrastructure, and income-focused funds. He breaks down:

• The difference between public vs private markets
• Why liquidity and volatility are not the same
• How to test your real risk tolerance
• Why cash flow investing creates freedom
• Tax-efficient investing strategies in Canada
• How flow-through structures may reduce taxes
• Why management oversight matters in private funds

He also explains why separating your operating company from your retirement portfolio protects your future.

If you are planning an exit, thinking about retirement income, or exploring private market investing in Canada, this episode gives you a practical roadmap.

Who This Podcast Is For

Startup founders, solopreneurs, scaling business owners, Canadian entrepreneurs, and North American investors seeking stable income and tax-efficient wealth strategies.

What You’ll Gain

Clear understanding of private vs public markets, actionable cash flow strategies, smarter risk management, and practical retirement planning insights for business owners.

Guest

Michael Lautru
Private Market Specialist, Parvis
Email: mailto:[email protected]
SMS: 613-255-0631

Hosts

Bernie Franzgrote
Wayne Pratt

Knack 4 Business
https://knack4business.com/

Episode Links

YouTube: https://youtu.be/I7SZkidkejg
Simplecast: https://tinyurl.com/3zvbkj6v
Blog: https://knack-4-business.ghost.io/the-biggest-investment-mistake-business-owners-make

Sponsors

Canada Growth Network
Business networking + CRM tools for SMBs
https://tinyurl.com/3s5d3ayv

WebIndexer
Turn your website into a 24/7 sales assistant
https://tinyurl.com/yav4edf5

Notionhive
Websites built to convert and grow your business
https://tinyurl.com/35hrnu4a

Acknowledgments

Special thanks to:

Carl Richards of Podcast Solutions Made Simple
Fred Crouch of the Property Wizard Podcast
Jovan Strika of @Hive
Melanie Webber

Call to Action

Have questions about private market investing in Canada?

📩 Email us at: mailto:[email protected]
🌐 Visit: https://knack4business.com/

Read the blog, comment on the episode, connect with Michael on LinkedIn, and subscribe to Knack 4 Business for more expert conversations on entrepreneurship and investing.

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.