Pinterest is in my opinion an overlooked and under-utilized platform that by many a marketer is considered most relevant for planning weddings, gardening, and cooking. Marketers are missing out on the potential of the rapidly growing platform due to one BIG misconception...

In this episode

• Why Pinterest grew 38% in just one year
• Pinterest is not a social media platform
• Evergreen content with snowball effect
• The introverts platform
• Top of funnel powerhouse
• The SEO benefit of boards you don’t want to miss out on
• Pin rookie mistakes to avoid (best practices)
• Video pins and story pins
• Using keywords wisely - Pinterest vs. Google
• Pinterest Ads and return investment
• Building a deeper connection on a non-engagement platform

ABOUT CARA CHACE

Cara Chace is the creator of the “Pin Power Method” – a Pinterest marketing membership designed for online entrepreneurs. She started in social media in 2011 by managing 13 million fans across 17 social media accounts for a worldwide band. Since then, she’s gone on discover what makes a fantastic digital marketing strategy for online entrepreneurs by teaching how Pinterest fits into that strategy and creating lots of lightbulb moments. She loves nothing more than helping fellow business owners, except for a good book and one more cup of coffee.

Links

All episode links

All podcasts episodes

Course Creators Café on Facebook (Community)

Malene Bendtsen on Instagram