Where have marketers missed out in 2025? And more importantly, how can they avoid leaving growth opportunities on the table in 2026

On this episode of the Performance Marketing Unlocked podcast, Esme Robinson, Director of Platform Solutions at Epsilon, and PMW 2025 Powerlist member, reveals where marketers have gone wrong this year and how they can remedy things over the next 12 months.

From neglecting the basics to building out AI models on incomplete data, she details the areas marketers are over-emphasising and where their attention should be going instead.

This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.

~ Episode breakdown ~ 

What has been the biggest missed opportunity in 2025 for marketers? (2:30)

How can marketers avoid missing out in 2026? (17:41)

~ Further reading ~ 

How to stop survivorship bias haunting your marketing efforts

Esme Robinson

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