Most marketing conversations focus on ads or viral campaigns. Very few explain what truly drives growth, the balance between awareness, storytelling, and conversion.

In this episode of the ExitFund Podcast, Srishti Rawat shares her experience in retail and breaks down how modern marketing actually works. From campaigns and influencer collaborations to full-funnel strategy, she explains why marketing is not just about selling, but about building long-term brand recall.

The conversation explores how brands evolve with changing audiences, how Gen Z is reshaping marketing, and how companies like GAP and Apple stay relevant.

In this episode, we cover:

• The role of marketing, influencer strategies, and full-funnel thinking

• Balancing awareness and sales for long-term growth

• How GAP and Apple stay relevant in changing markets

• The impact of Gen Z on marketing and brand loyalty

• Standing out in competitive industries and handling knockoffs

• ROI, brand recall, and why trust matters more than short-term sales

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