YouTube CEO Neal Mohan's annual letter reveals a groundbreaking shift in storytelling and content strategy as TV viewing surpasses mobile for the first time in US YouTube history. This significant change in consumption habits signals a new era for creators and viewers alike. Understanding these media habits and adapting your storytelling techniques is crucial for success on the platform, while implementing effective episodic storytelling techniques will help you stay ahead of this evolving landscape.In this episide, Writers Guild Award winning creator Daryn Strauss digs into why episodic storytelling will be a game-changer for YouTube in 2025, and it's not just for TV shows and movies! Whether you're a creator, entrepreneur, or simply looking to grow your content business, this video is for you. By incorporating episodic storytelling into your content creation strategy, you'll be able to build a strong brand identity and take your content business to new heights in 2025 and beyond.