YouTube CEO Neal Mohan's annual letter reveals a groundbreaking shift in storytelling and content strategy as TV viewing surpasses mobile for the first time in US YouTube history. This significant change in consumption habits signals a new era for creators and viewers alike. Understanding these media habits and adapting your storytelling techniques is crucial for success on the platform, while implementing effective episodic storytelling techniques will help you stay ahead of this evolving landscape.In this episide, Writers Guild Award winning creator Daryn Strauss digs into why episodic storytelling will be a game-changer for YouTube in 2025, and it's not just for TV shows and movies! Whether you're a creator, entrepreneur, or simply looking to grow your content business, this video is for you. By incorporating episodic storytelling into your content creation strategy, you'll be able to build a strong brand identity and take your content business to new heights in 2025 and beyond.

In the ever-changing world of YouTube in 2025, a new storytelling trend has emerged: the NO EDITING trend. But what's driving this shift towards raw, unfiltered content? Writers Guild Award winning creator and producer Daryn Strauss dives into YouTube's latest report which analyzes the psychology behind audience content consumption on YouTube. The latest episode examines how much production value matters to YouTube viewers, how much authenticity matters to YouTube viewers, and whether age demographic plays into these trends.With YouTube updates and trends changing the game, it's more important than ever to understand what makes our audience tick. Join me as we explore the future of content creation and what it means to be a successful creator in 2025. Are you ready to ditch the edit and get real with your audience? Let's dive in!

From YouTube sensations to TV powerhouses, these 5 female creators have conquered the digital world and transitioned their online success into mainstream television. In this episode, Writers Guild Award winning creator Daryn Strauss is celebrating women creators who have built a personal brand and content creation strategy that resonates with millions. With the ever-changing landscape of YouTube in 2025, it's more important than ever to understand the art of personal branding and digital storytelling. Join Daryn as she delves into the journeys of Issa Rae, Abby Jacobson and Ilana Glazer, Quinta Brunson, Rachel Bloom, and Lena Dunham and discover the secrets to their success in building a loyal audience and turning their passion into a lucrative business.

In today's digital landscape, women creators face a unique set of challenges in building a digital brand that resonates with their audience. The trust crisis is real, and it's affecting how people consume and engage with content. As a result, women entrepreneurs, solopreneurs, and small business owners must adapt their content strategy to prioritize authenticity and connection. Join me as I explore the importance of building a personal brand that stands out in a crowded online space. We'll dive into the challenges that women creators face in establishing trust with their audience, and discuss how to overcome these obstacles through effective content creation, brand strategy, and digital marketing. From AI fatigue to fake AI ads (see: the weight loss gummies) to the low-fi digital storytelling trend on social media, I'll examine the key elements of a successful digital brand that inspires loyalty and trust. Tune in to learn how to connect with your audience on a deeper level and build a brand that truly resonates.

Are you a female creator looking to stay ahead of the game on YouTube? With the rise of YouTube TV, the platform is changing the way we approach content strategy and digital storytelling. As a woman creator, it's essential to understand how to leverage YouTube TV to increase audience retention and boost watch hours. In this video, I'll dive into the world of episodic storytelling, scripted content, and talk shows like the Kelly Clarkson Show, and explore how you can create engaging content that keeps viewers watching. We'll also discuss the benefits of podcasting and how to build a strong personal brand in the creator economy. Whether you're a millennial creator or just starting out, this video will give you the insights you need to succeed on YouTube as the lines between the creator economy and TV keep blurring. Take your content marketing to the next level! So, what are you waiting for? Let's get started and discover how YouTube TV is changing the game for women creators!

In this episode, Writers Guild Award winning digital creator Daryn Strauss dives into an exciting BIG YouTube TV Update and discuss why this change is fantastic for episodic creators! If you're a filmmaker or content creator focusing on scripted content, this update could revolutionize how you share your web series or webisodes on YouTube.