Welcome to Episode 5 of the #BigTalk podcast (BEST OF).
Ever been told you're 'too nice'? 'Too warm?'
Ever been told you need to 'toughen up' because kindness wont 'work' in business.
Hint: it's actually your superpower.
Today we take a look at why passive-aggressive (or just aggressive!) marketing tactics no longer work. The buyer has evolved. Gone are the days of using personal power or slimy strategies to slam people into sales.
Today, the majority of buyers are choosing to work with businesses who care, are ethical and fundamentally good at heart. These values run through everything they do, including their sales process.
... and guess what? That starts with you, the founder.
Today's episode is for you if:
- You’re ready to harness your innate personality traits of kindness and compassion, and use these to transform your business and your sales.
- How you can stand apart from the competition who are using outdated marketing tactics
- Why kindness doesn't always mean 'nice' and why holding a mirror up to your prospective client's pain is sometimes the kindest thing we can do...
* Note: there is some naughty language in this episode so wear earphones if you have sensitive ears around!*
Thanks so much for stopping by and until next time... much love.
Amanda x
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On our BEST OF episodes, I share some of my best loved and most watched training, inspiration and workshop content from the past few years.
This includes content taken from live events and online courses, so you may notice that I'm interacting with live viewers or referring to a 'prop' or teaching aid! Use your imagination, grab a journal and pen to take notes - there's lots of great content for you.