Losing a million dollars isn’t cool. You know what IS cool? Losing a BILLION.

This week Justin and Steve light up the history of PREMIER, the tobacco industry’s first attempt to create a smokeless cigarette.

Developed in secret for a market that had no need for it, PREMIER was meant to be a healthier trip to flavor country but ended up tasting like something much, much worse.

So sit back, relax, press play, and take a full 30 seconds to light your smokeless cig.

And if you don’t like this episode at first, please try listening to it 3 more times before giving up on it.

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Check out more from Justin here: justindodd.rocks

Check out more from Steve here: stevejhward.com

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