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The Billion Effect episodes
- A Bold New Approach To Profitably Capture Market Share in A New, Saturated or Highly Competitive Market | UCM™ Series | The Unique Context
In this episode of The Billion Effect Podcast, Confidence O'Peters shares The Most Powerful Marketing Approach Discovered In The Past 50 Years - The Unique Context!
Confidence dives into why brands don't capture or dominate a market with aggressive promotions alone; that's a sure way to burn through your marketing budget quickly with little or no results.
Rather, He proposes a different approach, an approach that has been most effective in the past decade, and even more effective today;
"Brands that control the context, control the market"
Listen, Share and Subscribe.
54 min - After Three and Half Years, We're Back - What To Expect!
It's been Three and Half Years since the last upload of The Billion Effect Podcast, Hosted by Confidence O'Peters.
But Officially , We're Back!
In this "Re-Launch" Episode, Confidence shares a bit of what he's been up to, the new direction of the podcast, and what you can expect going forward.
So, welcome back! Listen, subscribe (if you haven't) and sharegar.
11 min - Part 4: The Sweet Spot Alchemy - Bridging The Gaps In Your MarketIn the last 3 episodes, I started a series on making massive sales in your marketplace, leveraging my unique framework called "The Sweet Spot Alchemy".I explained the three key components of that framework. In the last 2 episodes I explained The...31 min
- Part 3: The Sweet Spot Alchemy - The TRUST ExpansionIn the last 2 episodes, I started a series on making massive sales in your marketplace, leveraging my unique framework called "The Sweet Spot Alchemy".I explained the three key components of that framework. In the last episode I explained The ATTENTION...35 min
- Part 2: The Sweet Spot Alchemy - The Attention FormulaIn the last episode, I started a series on making massive sales in your marketplace, leveraging my unique framework called "The Sweet Spot Alchemy".I explained the three key components of that framework. And today we go deeper on channeling...28 min
- The Sweet Spot Alchemy: The Framework For Creating Massive Sales In Your MarketUnless you're running a non profit, making sales is critical to staying and surviving in business. Many great products, great ideas, and what could have been great companies have gone under, because nobody bought, or not enough people bought. In this...30 min
- The Stand-Out Celebrity: The Pathway For Deep Influence In The Digital EraInfluence today is marginalized and dimensionalized; especially online. While Celebrity has always been a force for influence and culture shaping, a new type of celebrity is gaining traction. While Traditional and Modern day Influences are increasing,...35 min
- The Myth Of Perfection: How Soon Should You Launch?How early should you launch your products? What should your Minimum Viable Product contain, and what should it not contain? How much Excellence should go into launching your products, services or solutions? In this episode of The Billion Effect, Zubi...30 min
- The Key Solution That Society Will Reward You For Bringing To The MarketFor Centuries, progress and Prosperity in any civilization can be directly associated with a key concept... "SAVED TIME"People Want things done quicker and Faster, and are now accustomed to getting things done quicker and faster. Most of the enduring...26 min
- Zero to Powerhouse: How To Position To Gain Traction, Scale And Go ViralIf you want to build something as viral and influential as Apple, Amazon, Facebook, or Google, the key is not to do what they're doing right now, but to understand the thinking behind what they did when they were starting out. There's a science to...38 min
About The Billion Effect
From the publisher's feed
In The Billion Effect Podcast, Confidence O'Peters shares the “No holds barred” “Honest to God” what-it-takes to create marketing that works and produces results... Rather than beautiful award-winning campaigns that sell nothingness.
And how to uncover the HIDDEN GOLD in your business, with a more strategic approach to marketing, technology, and optimization.
Confidence O'Peters is the founder of The Billion Effect Ltd, a Creative Marketing Organization, playing in the realm of Big Marketing Ideas; helping her Clients Radically Increase Revenue & Capture Market Share Profitably.