Mark Walmsley, a marketing and branding expert with a wealth of experience in the music and web design industry, discusses the ever-evolving landscape of personal branding in the digital age. Mark delves into the rise of the portfolio career, the importance of building a strong personal brand, and the impact of technology on branding and marketing strategies. He shares valuable insights on how to effectively communicate one's unique value proposition, emphasizing the importance of being clear, concise, and engaging. Mark also highlights his award-winning brand discovery workshop, designed to help individuals and businesses tap into their unique strengths and differentiate themselves in a crowded market.Β