The Community Exchange Podcast by OpenWeb

The Birth of Digital Advertising with Advertising.com OG David Jacobs

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On this episode of The Community Exchange Podcast, we welcome David Jacobs, Chief Executive Officer and President at Contxtful to discuss:

  • David’s debut at Advertising.com during the early days of digital advertising
  • The potential breakup of Google and its impact on the publishing industry
  • The rise of competition in ad servers and its implications for publishers
  • Challenges for publishers as search traffic from Google declines
  • Importance of providing value signals to advertisers in a cookie-less world
  • Potential shift toward e-commerce ads and away from search ads
  • Evolving role of AI and machine learning in ad targeting and consumer receptivity
  • David’s overall experience as an adtech professional
  • The uncertain future of digital advertising revenue models and potential subscription-based alternatives

    • And more.

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