On this episode of The Community Exchange Podcast, we welcome Matt Sanchez, Chief Operating Officer at Yahoo, to discuss:

• From startup founder to product and operations leader
• Why media companies need stronger product thinking
• Rebuilding digital products around utility and daily habits
• How AI is changing product speed and consumer expectations
• Why attribution and trust matter in the next wave of search
• The growing importance of community and social proof
• Why durable media brands need more than traffic
• What survival looks like in a Google Zero world

And more.
New episodes of The Community Exchange Podcast are released each week.

Subscribe wherever you listen to podcasts to get the latest right in your feed.

On this episode of The Community Exchange Podcast, we welcome Caroline Harris, SVP of Content Monetization at USA Today.
In our discussion, MSG and Caroline discuss:

• Early career shaping streaming distribution and pricing models at the BBC
• Front-row seat to the shift from cable to streaming and platform ecosystems
• Building partner success strategies across major media platforms and apps
• Leading USA Today’s expansion into off-platform distribution and new revenue streams
• Structuring high-impact partnerships with Amazon, Meta, Microsoft, and emerging AI platforms
• Applying lessons from streaming to AI licensing, pricing, and marketplace strategy
• The critical role of local journalism, trust, and fact-based reporting in an AI-driven world

And more.

On this episode of The Community Exchange Podcast, we welcome Sara Beykpour, Co-Founder and CEO of Particle News.
In our discussion, MSG and Sara discuss:
— Her 12-year journey at Twitter across Android, Vine, and Periscope
— Building during Twitter’s “lightning in a bottle” era of real-time media
— Founding Particle and rethinking how news should be consumed in the AI era
— Designing a neutral, aggregated news experience with built-in bias transparency
— The shift from infinite feeds to structured, fact-based information products
— How AI is collapsing product development timelines from months to hours
— What AI agents mean for publishing, product velocity, and competitive advantage
— Why knowledge work is being redefined as engineers and operators become exponentially more productive

On this episode of The Community Exchange Podcast, we welcome Marc Guldimann, Founder and CEO of Adelaide.

In our discussion, MSG and Marc discuss:

• Mark’s path from decision science and wireless startups into adtech entrepreneurship
• How years of experimentation shaped his thinking on attention and media measurement
• Why attention matters in advertising — and where it can go wrong
• The idea behind AU and measuring media quality, not just impressions
• How broken metrics created bad incentives across digital advertising
• How broken incentives, “lemon markets,” and cost-plus buying have pushed digital advertising into a race to the bottom
• Why publishers, agencies, DSPs, and SSPs all need a better common language for quality
• How AI may hurt low-quality content but strengthen quality publishing
• Moving from impressions and viewability toward a more durable media-wide currency

And more. 

On this episode of The Community Exchange Podcast, we welcome Jonah Goodhart, Co-Founder and CEO of Mobian. In our discussion, MSG and Jonah discuss:

• Jonah’s career journey from founding early internet ventures to co-creating Right Media, Moat, and now Mobian
• Lessons from building and scaling companies that reshaped digital advertising, measurement, and verification
• Why attention—not impressions—is the scarcest resource in today’s media ecosystem
• How Moat pioneered viewability and attention analytics, and what it taught about publisher–advertiser dynamics
• The disruptive impact of AI on brand safety, verification, and the contextual value of content
• How publishers are losing monetization opportunities due to misclassified “unsafe” inventory—and what can be done about it
• Why context, data, and content remain critical assets in an AI-first world
• The future of publishing, personalization, and community in a zero-click environment

And more.

New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.

On this episode of The Community Exchange Podcast, we welcome Sam Mellor - VP, Marketing and Commercial Growth, NA, BBC. In our discussion, MSG and Sam discuss:

• Sam’s career journey as a transformation marketer, leading organizations through inflection points across sports, media, and entertainment
• The role of strategy, mission clarity, and organizational design in navigating change and growth
• How the BBC translates brand value into measurable outcomes for both audiences and advertisers
• Why prioritizing the end user is critical in building loyalty, trust, and long-term engagement
• The disruptive impact of AI, Google Zero, and shifting search behaviors on publishing and media models
• The need for publishers and AI companies to establish new frameworks for data use, content value, and accountability
• Why community, storytelling, and brand ecosystems are key to sustainable audience relationships
• Her outlook on the future of media, including personalization, platform diversity, and the role of friction in driving innovation

And more.

New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.

On this episode of The Community Exchange Podcast, we welcome Ken Blom, Chief Business Officer at BuzzFeed. In our discussion, MSG and Ken discuss:

• Ken’s career path from search and agency work to joining BuzzFeed in its early social-first days
• Lessons from scaling BuzzFeed through the rise of Facebook distribution, Tasty, and branded content
• The challenges of platform dependency and what publishers can learn from the “Facebook era”
• How affiliate and commerce revenue models evolved into major drivers for digital media
• The disruptive impact of AI, LLMs, and “Google Zero” on traffic, discovery, and publisher economics
• Why attribution, data access, and payment marketplaces will define publisher–AI relationships
• The role of community, creators, and brand-owned platforms in building sustainable engagement
• What the next generation of publishing innovation may look like, from apps to the “agentic web”

And more.

On this episode of The Community Exchange Podcast, we welcome Nina Gould, Chief Innovation Officer at Forbes.

In our discussion, MSG and Nina discuss:

• Nina’s career journey from designer and coder at Forbes.com to Chief Product Officer and now Chief Innovation Officer
• The shift from print to digital and how legacy publishers adapted business models and workflows
• Product’s unique role sitting between editorial, business, and technology inside media companies
• Why innovation in publishing must go beyond “cool tech” and focus on solving real business and audience problems
• How AI, GenAI, and “Google Zero” are reshaping audience expectations, traffic, and discovery
• The rising importance of personalization, community, and user experience in digital publishing
• Which engagement metrics matter most for measuring content success in today’s environment
• The need to reinvent advertising models for a post-scale era, focusing on engagement and value

And more.

New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.

On this episode of The Community Exchange Podcast, we welcome Tatyana Zlotsky, CEO at A Place for Mom.

In our discussion, MSG and Tatyana discuss:

• Tatyana’s career journey from marketing leadership at American Express to becoming CEO of A Place for Mom
• Lessons from building customer-centric innovation at scale, including launching Small Business Saturday
• The evolution of performance marketing and what today’s shifts in channels mean for brands and publishers
• How content, data, and SEO can serve as strategic growth engines for any business
• The role of community and trust in building enduring consumer relationships
• Rebranding lessons: moving beyond spokespeople to creating authentic, mission-driven brand identities
• The disruptive impact of AI, Google Zero, and changing user behavior on traffic and discovery
• Why the future of marketing and publishing depends on trust, transparency, and proactive planning

And more.

On this episode of The Community Exchange Podcast, we welcome Jim Daily, CEO at OpenWeb. In our discussion, Jim and MSG cover:

• Jim’s journey from aspiring golf pro to global ad tech executive and CEO of OpenWeb
• Scaling Teads from a $10M French startup to a $700M global business and lessons from hypergrowth
• The importance of hiring smarter people, empowering teams, and building disruptive products
• The shift from centralized platforms to decentralized publisher-owned communities
• AI disruption, the threat of “Google Zero,” and the future of traffic, monetization, and publisher sustainability
• The untapped value of comments, user engagement data, and potential AI data marketplaces
• Running global teams across multiple time zones and cultures
• Building sustainability for publishers through first-party engagement, distinct audience experiences, and vibrant communities

And more.