On this episode of The Community Exchange Podcast, we welcome Dr. Jonathan Roberts, Chief Innovation Officer at Dotdash Meredith.
In our discussion MSG and Jonathan cover:
Jonathan’s journey from physicist to media and publishing innovator
Becoming the official cartographer for Game of Thrones
Adapting legacy brands like About.com to the digital-first era through verticalization
Building audience connections through intent-driven, high-quality content
Leveraging audience data to shape editorial and business strategies
The importance of community and engagement in the future of publishing
Revenue strategies in an ad-supported, privacy-conscious ecosystem
Engaging younger, digital-native audiences with personalized, relevant content
Publisher-advertiser dynamics in a privacy-first, post-cookie world
The evolving role of AI in content production, personalization, trend analysis, and more.New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.