How many times has your to-do list taken away valuable time from creative work and online course development? Far too many entrepreneurs get distracted by life’s endless lists that don’t actually help you progress in your business. On this episode of the 10X Profits podcast, I’ll introduce you to a new way of getting things done – the “3 M’s” system. By making a master list of all the tasks in your business, you can start to determine which areas require the most attention, and which offer the best results.

You’ll hear why focusing on 3 main components of your business will not only lead to greater profitability but also a higher level of fulfillment in your work. I promise it’ll be an inspiring, actionable episode that you don’t want to miss – listen now!

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The “3 M’s” productivity system is simply a way for you to determine which tasks require YOUR energy, and which can be delegated. It’s comprised of 3 main Focuses: money-making projects, marketing, and maintenance.

The projects that actually make you money need to be your #1 focus most of the time. In your business, this could mean writing sales pages, developing a new line of offers, or diverting time towards online course development. The details may differ but the core belief remains the same – if you don’t spend time on the projects that actually make you money, you WON’T make any money.

Marketing is the second Focus in the “3 M’s” because it delivers the best prospects right to your doorstep. Without spending time on Facebook ads, Google Adwords, Instagram story content, etc., you’ll never see maximum results from all your hard work.

The return on investment from marketing can be tough to track, but don’t let that deter you. I promise, having a well-planned marketing strategy can be one of the most powerful tools in your arsenal, and you can’t afford to neglect it.

Maintenance on your business is the often boring, yet necessary, tasks that seem to take up most of our to-do lists. Updating your website, responding to dozens of emails, and other small tasks can chip away at your most product timeframes if you’re not careful. These tasks are necessary, but don’t let it take up 100% of your time. Consider delegating or outsourcing these tasks so that your energy is best spent being creative – not operating the back-end of your business. You’ll finally have more money for online course development and other money making projects.

Planning your “3 M’s” can be done in just an hour or two, and I promise it’ll make the rest of your days and weeks much more productive. For the full story, be sure to check out this episode of the 10X Profits podcast!

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019: THIS Productivity System Leads to More Success in Blogging and Online Course Development is a post by Jeni B. at Biz Mavens.

Meet Jared Kimball, airline pilot turned email marketing guru. On this episode, Jared explains how to market an online course by leveraging the power of email. You’ll learn to identify the key differences between broadcast and autoresponder emails while understanding the power behind any subscriber list—even the smallest ones.

You’ll also hear about why a single great email can generate more revenue for your business than a traditional blog post. Jared shares all of this information and more in a way that both relatable and actionable, and I promise you won’t be disappointed. Listen now!

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Throughout his career in marketing, Jared has identified the top 2 mistakes all entrepreneurs need to avoid when emailing followers. The first is simply not emailing them anything! So many entrepreneurs avoid sending out content simply because they fear losing followers. The second mistake is not examining your past emails and identifying what gained traction and what didn’t.

Luckily, there are easy ways to fix these mistakes. Jared recommends that everyone starts sending out content. It could be Q&As, tips and tricks, industry hacks – whatever! As long as you’re reaching out to your audience in an unobtrusive way, you can’t go wrong. He also explains that you need to be writing as if you were talking to a good friend. Be upfront, personable, and let your personality show. After you’ve sent out a few emails, take the best parts from each and incorporate them into a bigger email marketing strategy.

In order to learn how to market an online course, you have to understand the key differences between broadcast and autoresponder emails. Jared explains that a broadcast email has a short-term goal and is sent out once to make an announcement or statement. An autoresponder email series accomplishes a similar goal, but across 4 to 6 separate emails. Both can be effective if they’re customized to your business and the individual product/service launch you’re trying to market.

For example, if you have developed a new online course, you can advertise it with 2 different strategies. The first would be to send out a single broadcast email upon launch, explaining the product and encouraging people to act on buying it. The second would be to craft a 4 to 6 part series of autoresponders, explaining the problems your product solves, the benefits of your product, and special deals if you purchase by a specific date.

The true power of email marketing is found in autoresponders, and it can become your digital salesperson when done well. Jared exclaims that 80% of your sales will come from an autoresponder series – so you can’t afford to neglect this strategy to effectively market an online course.

The biggest misconception in email marketing for online courses is that you need a huge list before you’ll see any profit. That’s simply not true! Jared is adamant that keeping a small list of fulfilled, engaged subscribers is far better than a list of 50,000 people that are only moderately aware of your business.

The smaller your list = the higher your open rates = higher deliverability. The relationship between you and your followers is far more important than the sheer number of them. Hear the full story behind why a small list can be immeasurably powerful by giving this episode your full attention.

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018: Learn How to Market an Online Course Through Email Marketing, with Jared Kimball is a post by Jeni B. at Biz Mavens.

From her 2 decades of small business experience, Maggie Patterson is an expert on using online course testimonials and success story case studies to propel your business forward. On this inspiring episode of the 10X Profits podcast, Maggie shares actionable steps you can use today to start capturing the information that really matters to your business.

You’ll hear about key components that make up a great testimonial and how to move past your fear of asking for feedback. Maggie also explains the difference between testimonials and case studies, and how you can effectively leverage both.

Discover her need-to-know secret for making testimonial collection actually happen in your day-to-day operations and so many more insights that you don’t want to miss. Be sure to listen to this episode for the full story.

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Course testimonials and case studies inject a level of credibility into your business that is unparalleled. There are a few key differences to understand when brainstorming ways to capture this feedback on your business. Course testimonials are written in the customer’s voice – it’s short, direct, and often just a quote or brief paragraph.

A case study, however, tells the customer’s complete story from beginning to end. Throughout 2-3 pages, a case study outlines the customer’s challenge, the solution, and the outcome in a relatable way. Prospective buyers want to see themselves reflected in the featured scenario, especially those who are investing more time and money into your product/service. Case studies need to be about the customer – showcase them! Include video, audio, photos – anything that will help buyers connect with the story on a personal level.

Course testimonials are critical to your business’ success. Not only do they highlight previous successes and allow prospective buyers to put themselves in your clients’ shoes, but they also serve as a counterbalance for all the objections running through your buyers’ heads. For example, if a buyer keeps telling themselves, “It’ll take too much time to enroll in that online course,” your course testimonials need to explain, “This course was well designed, organized, and the time I invested was always impactful.”

Find a way to talk about the solution to your prospect’s problem in your course testimonials, and you’ll watch your conversion rates skyrocket.

Maggie offers a few guidelines to consider when developing your course testimonial collection process. Here they are:

Finally, Maggie shares her #1 question to ask when developing testimonials, “What is the impact this product/service has had on your business? (If possible, please include numbers.)” This question is the key to effective course testimonials, and you don’t want to miss Maggie’s full explanation of this idea. Listen now!

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017: Using Testimonials to Share Success Stories & Counter Objections is a post by Jeni B. at Biz Mavens.

Are you ready to start learning how to create and sell courses online? For the best roadmap to online course creation success, look no further than this episode of the 10X Profits podcast. My guest Amy Porterfield, an online marketing expert and successful entrepreneur, is here to explain her insider secrets on how you CAN create successful online courses while balancing life, work, and family.

She outlines her 7 steps that will result in a better final product with fewer long hours that seemingly get you nowhere. You’ll hear about how to refine your course idea, develop a scripting process, and how to develop habits that lead to success.

It’s a conversation you can’t afford to miss, so be sure to listen!

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You may be asking yourself, “How can I create and sell courses online if I have limited time to devote to the project?” Amy encourages you to not let the fear of an even busier schedule keep you from developing an online course that you’re proud of.

The key to creating quality online courses within a limited time frame is to break it into manageable pieces. You don’t need large chunks of time – you only need to be committed to the process from start to finish. Several 30-minute segments of 100% focus will always get you further than hours of distracted work.

Creating time management habits and staying committed to your end goal will allow you to be more successful than most. Mindset is everything, and Amy walks you through the process on this episode of the 10X Profits podcast. Ready to create and sell courses online? Check it out!

Amy breaks down the online course creation process into 7 main segments in this insightful episode. If you take this process and combine it with your own strategy, you’ll be well on your way to becoming an expert on how to create and sell courses online.

One of the greatest gold nuggets of advice from my conversation with Amy is this, “The business you’re building now won’t be the same business you’re running just a few years from now, and that’s okay!” Amy encourages you to be okay making big mistakes and allow yourself to pivot and change directions as your business evolves.

Throughout this interview, Amy shares countless insights that can help you refine your course development process. For the full story you’ll have to listen to the audio, but don’t miss these highlights from this episode of the 10X Profits podcast.

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016: Learn Amy Porterfield’s Secrets on How to Create and Sell Courses Online! is a post by Jeni B. at Biz Mavens.

Abbey Ashley is back for an exciting second conversation about how you CAN balance working as a virtual assistant (VA) and creating online courses for your own brand. As the founder of The Virtual Savvy, she is an expert in helping bloggers turn their valuable skills into profit by working as a VA.

Throughout this episode, Abbey shares countless gold nuggets of advice that you can implement into your business. She explains what traits should be found in a great VA, how to pick which services you should offer when starting out as a VA, and offers insider advice into which tools can make the whole process easier. She also explains how becoming an expert in 1 or 2 areas of online work can increase your reach and allow you to start creating profitable online courses. Her insights shouldn’t be missed.

And be sure to catch part 1 of our conversation on episode 14 of the 10X Profits podcast. These two episodes will give you a head start on working as a VA and set you on a path of bringing in more income than ever before.

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As a blogger, you’re already a perfect candidate for working as a virtual assistant! Abbey explains that it’s because most bloggers are already familiar with many of the tasks clients are looking to outsource. It’s a common myth that VAs need to be highly skilled in all the newest tech tools on the market. All of the tasks that you’re already doing for your own business, such as social media management, content development, monitoring reviews, responding to emails, etc., are the tasks clients are looking to outsource the most.

You are already in the space, doing the tasks that are highly sought after for virtual assistant outsourcing! You don’t have to choose between working as a VA or creating online courses, writing your own content, and building your own brand. VA work and blogging pair so well together, that with only a time investment of a few hours per week you could be 10Xing your profits in just a few months.

A top VA will also possess the following qualities and perform these tasks:

Starting to advertise your VA services doesn’t have to take up a huge amount of time, money, and energy. Abbey explains that all you really need is a landing page (not even a full-blown website) where you can send interested clients, a time management system, a method for invoicing, and a great contract. There are countless free tools out there that can help you create a system that works for YOU.

And don’t be fooled into thinking you need a huge audience to recruit clients for your virtual assistant services. Abbey explains that recruiting clients is more of a one-to-one sales conversation than it is mass-scale marketing. As long as you’re connecting with your existing network and have a “hire me!” button on your established website, you’ll be amazed at how quickly you book clients. For even more advice on how to recruit clients, be sure to listen to this episode.

Abbey explains a key area for growth as a VA, once you’ve established your online presence and have landed a few low-level clients. Many VAs offer the basic operating tasks as services, but to really 10X your profits, you need to figure out what specialty section of the market you can dominate.

Are you really great at managing Facebook groups? Can you help a client develop excellent click funnels or graphics? You can turn your best skills and passions into specialty services. You can then profit from this specialty by charging more for these services. You can also start creating online courses to help others develop their skills in these areas. The possibility for profit is nearly limitless, with a little bit of creativity and time investment!

Specializing also increases your ability to be seen as the “it person” for that specific task. Word of mouth marketing and referrals begin to skyrocket once you become an expert in 1 or 2 areas of VA work.

Working as a VA is a great option for people already working online. Don’t miss the full conversation, be sure to listen to this episode of the 10X Profits podcast!

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015: You Don’t Have to Choose Between Your Own Biz and Working as a Virtual Assistant, with Abbey Ashley of The Virtual Savvy, Part 2 is a post by Jeni B. at Biz Mavens.

Online course creation, writing quality content, and sharing your brand story should be your main focus as an entrepreneur—not simple operating tasks. For many entrepreneurs, basic tasks like responding to emails and monitoring social media accounts chip away at the valuable time we have to focus on actually creating and developing within our company. On this episode of the 10X Profits podcast, founder of The Virtual Savvy, Abbey Ashley, shares how you can delegate your way to success by hiring a virtual assistant (VA).

She describes the best types of tasks you can hand off to a VA in order to maximize your productivity and creativity. She shares her own path to success as a VA, and explains why hiring a VA doesn’t have to be a painful, time-consuming process. You can’t afford to miss her insights.

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Abbey encourages all entrepreneurs to not let the thought of “They just don’t do it right!” prevent you from considering a virtual assistant. After all, if you’re diving into online course creation, then to find the best candidate that serves your needs, you first have to move out of the mindset of “jack of all trades” into a focused CEO mindset. If you perfect the art of delegating and shift your way of thinking about your own role in the business, you’ll find that transitioning into using a VA becomes much easier.

The second strategy involves knowing what type of VA you’re looking for. Identify your weaknesses and hire accordingly. You can begin to determine a candidate’s chance of succeeding in your business by giving them a test project, having multiple interviews, and avoiding hiring out of desperation.

Abbey also explains the importance of leveraging your existing network to find potential candidates. They’re already familiar with your brand, and they may be the golden virtual assistant you’ve been looking for. To hear more about these strategies and why they work so well, be sure to listen to this episode of the 10X Profits podcast.

“Solo-preneurs” need to avoid wasting precious time on simple tasks. In order to have time to develop your brand, focus on online course creation, and perfect your products, you MUST monitor your schedule. Track your time for at least one week and see which time-sucks exist in your business. Then, outline which of those tasks could be given to a virtual assistant.

Abbey discovered that many entrepreneurs spend upwards of 5 hours per week simply addressing basic emails. By using detailed templates and pre-recorded personal videos, the majority of emails can be handed off to a VA., so you’ll be freed up for online course creation! And yes, many of your outreach and research tasks can also be delegated. For the full list, don’t miss this episode.

The biggest barrier to hiring a virtual assistant may be the seemingly overwhelming task of training them. But don’t let this fear stop you! The easiest way to prepare for training a VA is by creating standard operating procedures for your business. Use screen recording technologies, write down your procedures, create checklists, and outline your expectations. If you can provide a new VA with a snapshot of your business, they’ll be well on their way to successfully helping you find greater success. These training tools could even be incorporated into an online course that new hires have to complete. There will be a learning curve, but don’t let it prevent you from taking this step in your business. To hear even more great insights from Abbey, give this podcast your full attention.

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014: Delegate Your Way to Better Business by Hiring a Virtual Assistant, with Abbey Ashley of The Virtual Savvy is a post by Jeni B. at Biz Mavens.

Online courses can bring a huge profit for your business. But creating a successful online course depends on a few major factors: creative content, consistent branding, accurate online course pricing, and passion. Jules Clancy, my guest for this episode of the 10X Profit podcast, transformed her passions for minimalism, cooking, and recipes into a thriving online business with online courses.

She began the Stonesoup website in 2005 and now runs a successful blog, online cookery school, and develops countless videos, e-books, and articles. She explains how to use fair, yet profitable online course pricing strategies to maximize your success. She also shares why an open/closed model for online courses can increase your profits while maintaining high engagement levels with your followers.

You’ll be inspired by her journey, so be sure to listen!

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What began as a love for great food and easy cooking quickly turned into a money-making venture for Jules. Showing others how to cook through online courses was one of the first ways she was able to monetize on her passions.

Throughout her blogging and online course journey, Jules has learned that simply taking action conquers the fear of failure. If you’re feeling stuck in your business and need a dose of inspiration, you’ll appreciate this episode of the 10X Profits podcast!

To the shock of many bloggers, Jules has avoided using any advertisements on her site – and that’s because her online course pricing strategy works so well! She isn’t afraid of charging more for a product that solves a customer’s need in an excellent way. You don’t need to be apologetic about making money!

Jules has learned to price her online courses in such a way that she is able to utilize discounts and sales, which encourages her followers to take action on finalizing a purchase. Using fair and profitable pricing strategies allow you to keep your brand authentic, without having to rely on ad revenue.

Jules also explains that you can explore creative marketing strategies such as bundling your online courses, combining e-books with time-sensitive online resources, etc. There are even more online course pricing strategies shared on this episode, so be sure to give it your full attention.

The online cooking school offered through Stonesoup operates through an open/closed model. Rather than focus solely on sales and discounts to make sales, Jules opens and closes the doors to her membership-based content on a set schedule. She has found that creating a deadline encourages people to make a buying decision, it streamlines the onboarding process, and it makes your revenue more predictable.

With these types of models, there’s an initial rush in sales when you open the doors for your product. Sales typically then drop off for a few days, until you announce the closing doors and there’s an uptick in sales again. Open/closed course methods prevent your sales from flatlining!

Being scientific in marketing your online course is also essential. Jules explains that you should be tracking which marketing emails receive the highest click rates and how many people opt-in for a course waiting list. To hear all the details on this type of model, and why it works so well for Jules and her Stonesoup team, don’t miss this episode.

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013: Innovative Online Course Pricing Strategies, with Food Blogger Jules Clancy of Stonesoup is a post by Jeni B. at Biz Mavens.

Investing time in hosting live workshops only enhances your brand’s ability to branch out and develop online courses, new products, and blog content. Ana Dziengel is a creative parent and leading blogger on children’s STEAM (science, technology, engineering, the arts, and mathematics) education. She’s my passionate guest for this episode of the 10X Profits Podcast and explains how you can move from hobby blogger to professional writer.

Throughout this podcast, you’ll hear how she went from hobby blogger to published writer and creator of a wildly successful summer camp. She shares her secrets to successful blogging and why word-of-mouth marketing is essential.

You’ll also hear about why “pre-selling” your new project is critical for it to succeed. Don’t miss all the great insights contained on this episode. It’ll leave you thinking creatively and wanting more, so give it your full attention!

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Many bloggers focus solely on building digital content and an online community. These components are essential, but what launched Ana towards greater success was hosting live events. Her creative education blog reached her local community audience in brand new ways when she started a summer day camp for local kids.

Orchestrating live events takes a considerable amount of time, energy, resources, and physical facilities. Ana shares a few key insights she’s realized after hosting a few live events – here they are!

Ana is one of the most enthusiastic guests I’ve had on the 10X Profits Podcast recently, and you don’t want to miss her full story! Be sure to listen.

Creating a successful blog isn’t just about well-written content. The best bloggers today create online courses, have in-depth lead pages, great photography and graphics, and focus on a niche market. Ana learned from firsthand experience on how to make all the moving pieces fit together, and she wants YOU to learn from her journey. Check out these great tips and more on this podcast episode:

What’s the #1 tip Ana shares in this episode? Work on your SEO ranking for every. single. post. It’s a slow, yet surefire way to increase your web traffic and gain the type of followers that truly matter for your brand and blog.

Sales is simply the transfer of enthusiasm from one person to another. Pre-selling your projects is one way to share that enthusiasm and passion, without making it feel forced! Pre-selling creates an organic type of buy that is already out there – you just have to capture it.

You can integrate pre-selling techniques into your existing online content. Create online courses and “name drop” your new project or product in the material. Post about the upcoming project on social media, without any type of “ask” attached. Essentially, you need to rethink the traditional launch sequence and make talking about your passion projects as natural as possible. You’ll see the engagement rates for your new project skyrocket if you’re gradually building up to the release. To hear more details on the pre-selling technique and how Ana used this very method in her own blog company, don’t miss this episode.

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012: Using Live Workshops to Help You Develop Online Courses, Products, and Blog Content, with Ana Dziengel is a post by Jeni B. at Biz Mavens.

Few entrepreneurs I’ve met are as artistic and passionate as Katie Guiliano, my guest for this episode. Her company, Hosanna Revival, focuses on hand-painted and artistic ESV Bibles. What started out as a college dorm venture has transitioned into a production-based art Bible company that boasts over 50,000 Instagram followers and a sold-out Etsy shop.

On this episode of 10X Profits, Katie and I talk about how she refined her craft and the importance of having a “headspace of confidence.” Since founding Hosanna Revival in 2015, Katie has learned to balance art, business, customer service, and a manageable workload in such a way that will leave you inspired and determined to follow your own passions.

We discuss the dilemma of low profits associated with mass production of artistic products. Katie also shares her best advice for aspiring entrepreneurs and creators. If you have a desire to share your passion project with the world but have questions about how to do so, pay close attention to this episode.

This conversation won’t disappoint – listen now!

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While studying business at the University of Cincinnati, Katie saw a unique opportunity to spread the Gospel through creative hand painted Bibles. She began by operating out of a single Etsy shop and her own personal Instagram account. Experimenting with different color palates, buying out stocks of ESV Bibles, and balancing full-time academia with art were her daily tasks for the initial few months of operation.

It all changed when Hosanna Revival was featured on a notable creator Instagram account, She Paints Truth. Within one month Katie went from taking 2-3 orders per week to over 75 per week. That’s when she realized 100-hour workweeks weren’t sustainable and something had to change.

The biggest challenge Katie had to overcome was realizing that her art and products were valuable and that she could contribute to the creative industry in a meaningful way. She explains, “I had to commit to a headspace of confidence in order to overcome all the insecurities.” This confidence allowed her to wholeheartedly go after her ambitious sales goals. Katie’s story can only be fully understood by listening to this episode, so don’t miss it.

In my conversation with Katie, I explain the idea of living within a poverty mindset. It’s best understood through the pie metaphor – always asking the question, “How much of the pie can my business take from others?” But creative businesses don’t operate in this way! They simply bake a bigger pie.

Only 8% of people consider themselves to be frugal and make decisions based on money alone. People value creativity and quality products that bring them joy. Once Katie realized that her niche market would always value her product it gave her the freedom to raise her prices and seek additional opportunities to share her passion project with the world.

Do you recognize a poverty mindset in yourself at all? Listen to our conversation for inspiration about how to overcome it!

Katie explains that the biggest fear creators have with production-based business models is that they don’t want to “take the making out of making.” Katie found a production company who would print her art on standard ESV Bibles, allowing her the freedom to take fewer, higher priced custom art Bible orders. She has found the balance between a scalable business model and passion project.

When I asked Katie to share her greatest words of wisdom for other entrepreneurs, she explained the importance of “following what makes your heart sing,” and recognizing your greatest gifts you have to share with the world. “Be brave! Starting a business is hard, but it’s 100% worth it,” Katie exclaims. You don’t want to miss the rest of her insights, so be sure to listen to this episode of 10X Profits.

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011: Yes, Your Passion Project CAN Be a Successful Business, with Katie Guiliano of Hosanna Revival is a post by Jeni B. at Biz Mavens.

Unless you’ve done some serious soul searching, you’re probably not thinking of why you need to learn to say “no” in business.

But saying “no” strategically is one the most important skills you can learn.

Chris Lema, a leader in online business + building high performance teams, is my guest on this episode of 10X Profits because he is passionate about using the right types of “no’s” in your business.

There are 5 different types of “no” you should start using if you want to stop taking baby steps in your business and kickstart your profits. More importantly? These “no’s” will bring you a more useful + valuable YES.

This episode will make you think of your business in entirely new ways, and you won’t want to miss it. Listen now!

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Even if you have the best business idea, you can’t help anyone if you, yourself, are struggling to get by. You need to be in a position of thriving, not just surviving, before you can watch your business take off. Saying “no” in the right ways allows you to say “yes” to the partners, contracts, and sales that will give you the most value and the biggest profit. If 90% of your time is being taken by low-profit clients who aren’t dedicated to their own success, you will not have enough time to devote to better projects that will help your own success skyrocket. It’s all about creating mutually beneficial relationships and partnerships. Learn from my conversation with Chris to hear more about why saying “no” in the right ways can lead to increased profitability. Listen now!

Chris shares that there are 3 types of “no’s” in the professional context that everyone needs to master:

If you learn to say “no” in these 3 ways, it will help you segment your business correctly. Remember, you need to devote the right amounts of time to the right clients. Don’t miss Chris’ full explanation of these 3 “no’s” as well as 2 additional ones that can help you in your personal life as well. Listen now!

The professional “no’s” also work well for business that focus on selling a product. You simply have to tell the “no story.” For example, start by saying that “This product is not right for you if you haven’t done X, Y, & Z.” Then, your prospective buyer wants to complete those steps and they’re even more inclined to purchase your product since they’ve put the effort in behind the purchase. It’s an art, a science, and Chris walks you through the process on this episode of 10X Profits. Check it out!

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010: Learn to Say “No” to Receive a Better YES! with Chris Lema is a post by Jeni B. at Biz Mavens.