This week on the podcast Joanne Lauzon and I talk about the importance of play and creativity in being able to be business owners, and get out of ruts in our businesses.

By being creative you can improve all areas of your business, including coming up with new and fun and innovative ways to share your messages online.

Are you ready for 2016 with your online marketing? In episode 16 I go over some basic tips to make sure the content you're creating is working to help you achieve your goals!

www.socialmediasimplified.ca

Should you be using email marketing for your business? Yes!

Email is one of the absolute best tools out there and in this episode we go over why and talk about some of the tools you can use and some of the ways to grow your list. It's a basic 101 to why you need to be sending emails in your business.

www.larawellman.com/podcast

www.socialmediasimplified.ca

How can you use Facebook Groups for your business?

In this episode I go over some of the ways they can be great, including for building a free community, for paid programs and for committees and teams.

www.larawellman.com/podcast

www.socialmediasimplified.com

Having great designs for your business is very important in the online world. It can be expensive to outsource on a regular basis, so can you take the job on yourself?

This week I sit down with Rachela Brisindi of Butter & Honey Graphic Design (http://www.butterandhoney.net/) and we talk about ways you CAN create your own designs.

For the show notes to this episode visit http://www.larawellman.com/podcast/13

Testimonials are an amazing way to show social proof for what you do. In this episode I share ways to get testimonials and ways for you to share them with your audience.

Getting media attention for your business is such an incredible way to get great content that you can share with your audience, increase your credibility (if the media think you're an expert, so will other people!) and widen your reach and get more people knowing who you are.

Christy Laverty (http://christyalaverty.com/) shares easy to implement tips with us in today's episode - enjoy!

LinkedIn is an important place for you to be if you run a business because people are searching for you there. We go over a few basic things you an do to use this network effectively.

I talk about the importance of finding community for a business owner and share a few ways for you to find that community.

You need to put your best foot forward and make sure your audience knows just how credible you are. In this episode I interview Shelagh Cummins about credibility and about how setting up online courses is a great way to share your expertise.