In this episode, Tay Musslewhite from Kimberlite Digital Marketing discusses the essential steps to effectively implement technology in various businesses to enhance customer and patient experiences. Utilizing a real-world example from a healthcare appointment, Tay highlights the importance of ensuring accurate information across all communication channels and the need for designers to understand the business thoroughly. He offers insights from his extensive experience with tech installations, emphasizing the significance of user feedback, comprehensive testing, and planning for potential failures to create a seamless technology interface. Tay underscores that technology should be integrated thoughtfully to meet both internal and customer needs effectively.