In this episode, we’re diving into a disturbing trend that’s targeting small businesses: “Review Ransom.” This digital-age shakedown is a new form of extortion where scammers weaponize your online reputation and hold it hostage. Here’s a breakdown of what it is and how you can protect your business.
(00:00) – Introduction: What is Review Ransom?
The speaker introduces “Review Ransom,” comparing it to traditional ransomware. Instead of hacking your files, scammers are hijacking your business’s reputation.
(00:30) – How the Scam Works
The process is simple and devastating:
A scammer (or group of scammers) floods your Google Business Profile with a string of fake, intentional, one-star reviews all at once.They then contact you, often through email or a messaging app.The demand: They will only remove or “revise” these damaging reviews if you pay them a ransom.(01:15) – The Key Vulnerability: Your WhatsApp Button
The speaker identifies a critical vulnerability that many targeted businesses have in common: they have enabled the WhatsApp integration on their Google Business Profile.
This button gives scammers from anywhere in the world a direct, easy, and often anonymous way to find and contact you to make their demands.Preventative Step #1: The speaker strongly recommends disabling the WhatsApp integration on your Google Business Profile immediately to cut off this easy access point.(02:06) – Proactive Defense: Document Everything
Don’t wait until you’re attacked. The best defense is a good offense.
The speaker advises all business owners to proactively document their legitimate reviews.Go to your profile and take screenshots of all your current reviews, or use review software to download a CSV file of your review history.This creates a baseline of your real reputation, which is crucial evidence if you’re ever targeted.(03:31) – What to Do If You Are Attacked
If you become a victim of review ransom, here’s the action plan:
Do Not Pay the Ransom.Use Your Documentation: This is where your screenshots become invaluable. You can use them to show Google your long-standing history of legitimate reviews, contrasting it with the sudden, suspicious burst of one-star ratings.Flag the Reviews: Go into your Google Business Profile and flag every single fake review for appeal.Provide Evidence: When you appeal, include any and all evidence of the extortion attempt. This includes screenshots of the ransom demands, whether they came through email, WhatsApp, or another platform.(04:30) – Final Summary & Key Takeaways
The speaker provides a final, four-step strategy:
Prevent: Remove the WhatsApp button from your Google Business Profile.Prepare: Screenshot or download all your current, legitimate reviews today as a proactive measure.React: If you are attacked, immediately start the appeal process with Google, flagging each review and providing your documentation and ransom evidence.Diversify: Don’t sleep on other platforms. The speaker emphasizes the importance of getting reviews on Yelp, as it’s a major data source that powers other important platforms, including Apple Maps.