•  Expert says it’s time to ditch the old way of selling – pitching, persuading and pressuring

•  “Too often social entrepreneurs underestimate the important role that sales and sales management plays”

(Total Recorded Time is 24:45

It is legend that the founders of Capital Cities Broadcasting would tell their television and radio station managers that before they did well financially, the stations must do good for their communities.

That philosophy is similar to the theme that authors Scott Roy and Roy Whitten have detailed in their newest book, “Sell Well, Do Good,” Niche Pressworks, Indianapolis (May 2021).

Mr. Roy says the book applies the authors’ human-centric selling framework to social enterprises in their work to do good for society’s poor.

“What we’ve been finding in our work across the world is that too often social entrepreneurs underestimate the important role that sales and sales management plays in the achievement of their mission,” Mr. Roy says. “However, selling is just such a vital part of social enterprises’ efforts to create positive social or environmental impact.”

Scott Roy spent the first part of his career building and running large direct-sales organizations and co-founded an insurance company in the United States that has grown to over $2 billion in assets.

For more information:  https://wrpartnership.com/sell-well-do-good

•  As nation emerges from COVID, leaders face new challenges to keep employees motivated

•  “You’ve got to get in the game”

(Total Recorded Time is 18:05)

In addition to its tragic death toll, the COVID pandemic has prompted unprecedented business change from reinvented business models to reliance on a virtual business environment.

What’s next? It will be the urgent need to reengage with employees, says Pamela Hackett, global CEO of the international consultancy Proudfoot.

“At the end of the day, we’re social creatures and we really need to connect,” she says.

Whether a for-profit business or a nonprofit organization, this need for reconnection in the workplace is here, she says.

“You’ve got to get in the game. You’ve got to connect with your people. And the way to do it best is to put that routine, that rhythm, into your day,” she says.

Ms. Hackett says connecting with staff must be more than pro forma. “In the old days, you really weren’t meant to get into the ‘touchy-feely’ stuff, but today you really do have to ask how people are actually doing.”

Please click here to watch our Bizgnus interview with Pamela Hackett: https://youtu.be/NBOAR3AKLsY

Ms. Hackett has advised, led, and supported people through major change within some of the world's most prominent companies and brands throughout her 35 years in management consulting. She is the, a pioneer of “boots on the ground” consulting that’s been in the game for eight decades.

She is the author of the new book, “Manage to Engage: How Great Managers Create Remarkable Results,” Wiley; 1st edition (April 6, 2021).

For more information: pamelahackett.com

•  What leaders should prepare for

•  “People are managing it very differently”

(Total Recorded Time is 15:41)

As the U.S. emerges from its worst pandemic in a century, leaders will need to tap their inner resilience to shape their futures and that of the organizations they lead says Lisa Koss, co-founder and a partner at the leadership consulting firm Ontos Global.

But leaders should expect a post-COVID workforce that is changed in many respects, she says.

“People are managing it very differently,” says Ms. Koss.  “Some are feeling relatively traumatized, some of them are feeling happy … that they’ve learned to love working at home.  People have been doing quite a lot of change.”

So how should leaders prepare?  Please click here to watch the Bizgnus interview with Lisa Koss:

https://youtu.be/qhVzgYUD9vw

•  How fables can bolster a business

•  “I’d like to tell you that I had a master plan to be a best selling author”

(Total Recorded Time is 19:15)

Once upon a time there was a business.  And after that sentence, the fable about your business can grow to have a happy ending or a tragic one.

When it comes to business fables, Michael Levin has written a lot of them. He stresses that these are stories, not fabrications.

He joins us for this Bizgnus Podcast to talk about the power of the business fable… and he’s not talking about dragons or giants at the other end of the beanstalk.

Please click here to watch our interview:

https://youtu.be/2dRPzUT2OVM

Please click here to listen to our interview and download the audio file:

Mr. Levin says that in his 34-year career he has written or ghostwritten more than 700 books, 19 of which were best sellers.

That tsunami of writing came after Mr. Levin tried, and quickly disliked, a career in law.  But success as a writer was not guaranteed.

“I’d like to tell you that I had a master plan to be a best-selling author,” he says in his brief bio on his website.

He says it doesn’t matter if your book is a best seller or sells just a single copy, as long as that sale is to the right person and the book tells the right fables.

For more information:

https://michaellevinwrites.com/

•  Now is not the time to fight change says expert

•  “Over time, with practice, we accrue what I call resilience wisdom”

(Total Recorded Time is 21:42)

Few single events have impacted life as much as the COVID-19 pandemic. And while the amount of permanent change it has created is yet to be seen, one thing seems certain: Change is upon us and woe to those who fight it.

Sarah Stebbins, an adjunct faculty member of Portland State University’s Center for Executive and Professional Education and who has worked with companies and organizations as a change management consultant for more than 25 years, says that instead of fighting change individuals will find that the answers lie within.

“Over time, with practice, we accrue what I call resilience wisdom, and it's that wisdom that we tap into as life throws new challenges our way,” she says.

Ms. Stebbins explains her thoughts in depth in this Bizgnus Podcast.

Please click here to watch: https://youtu.be/8Vk2BQEaC9U

Ms. Stebbins has also put her thoughts into a new book, “From Fire to Water: Moving Through Change: Six Elements for Personal Resiliency,” (Raging River Press, March 2021).

For more information:  https://thebetterchange.com/

•  Leaders can learn from the fish that would fly

•  “That will make the world a much better place”

Total Recorded Time is 17:40

The humble Exocoetidae – the biological name for the family of fish that seemingly fly out of the water for short distances -- has a lesson for business leaders, says relationship specialist Paul Cowan, who works internationally to facilitate change between advertising agencies and their clients.

As they “fly,” the fish are observing what’s hidden in the waters below them, he says.  It’s those hidden threats when not discovered that derail business efforts – and can turn the flying fish into dinner.

“All of us, whether we’re in a personal relationship or a professional relationship, are becoming more expert, more dexterous, more knowledgeable” at seeing underlying issues, he says. And as that develops, “that will make the world a much better place.”

Mr. Cowan talks about tackling hidden issues in this Bizgnus Podcast.

Please click here to watch the interview:

https://youtu.be/0zoU86ULSwM

•  It often boils down to how you look at your staff

•  Curiosity about staff can be transformative for a business

(Total recorded time is 19:17)

The ratio of work on business problems to the development of staff can be out of whack, says leadership and executive coach Lisa Koss, co-founder and a partner at the consulting firm Ontos Global of Berkeley.

“We need to be doing more than just solving problem … and instead transform a business issue into development of people,” says Ms. Koss.

“When you look at for-profit business, it tends to be all about … the business results, and not as much focused on how being curious about what people are bringing,” she says.

That curiosity can be transformative, both for a business and its employees, she says.

As the business world emerges slowly from the COVID-19 pandemic, recognizing psychological realities and dynamics is critical to bringing teams together, she says.

Please click here to watch the Bizgnus interview with Ms. Koss: https://youtu.be/DiXZbFUTBgY

•  Surgeon creates Hollywood-level recording studio

•  Including a Johnny Cash back story

Total Recorded Time is 18:40

Comparing audio recorded on a smartphone to audio recorded in a studio is like comparing a doodle to a Rembrandt.

And it used to be that getting a Rembrandt-level recording, with the right equipment and the highly trained sound engineers, meant traveling to Hollywood or Nashville or some other media center.

But how about Stockton?

Known to the pros but not necessarily to the public, a Hollywood-level recoding studio is tucked away in an upscale neighborhood of the California Central Valley city.

Sam York is co-owner of Studio C and he joins us on this Bizgnus Podcast.

Please click here to watch the Bizgnus Podcast:

https://youtu.be/DYoblE2cQCo

•  And they are getting other firms to do it too

•  Updating an old saying

Total Recorded Time is 20:07

There’s a saying used by many business leaders: Before you do well, you must do good.

Los Angeles entrepreneurs John David Snyder and Niki Shadrow Snyder are taking the saying to a new level – and then some.

The couple started with Project Pop Drop, which involves monthly giving by their office supply company, which sells private label ink and toner cartridges. Over several years, they have partnered with their customers, local schools, as well as other businesses to spread Project Pop Drop across Southern California, into the Tampa area of Florida and other states.

If you'd rather watch please click here to watch the conversation on the Bizgnus Channel:

https://youtu.be/Df5UYdFOySU

•  Ken Honda explains how angry money is holding you back

•  “You can free yourself financially and also emotionally”

Total Recorded Time is 15:30

Is money money?  Not to Ken Honda, a best-selling author in Japan who is taking his ideas worldwide.

He says there’s such a thing as angry money and happy money. Even though you can’t see the smile of the money physically, Mr. Honda says you can pretty much guess if it is smiling or not.

“You can free yourself financially and also emotionally by finding and creating that flow of happy money,” he says. “It doesn’t matter how much you make and how much you have – it’s about your attitude.”

The guru of “happy money,” Ken Honda, joins us for this Bizgnus podcast.

Please click here to watch the interview:

https://youtu.be/qlIA9s4RZ2c