John Cardwell

Purple Belt

Army Ranger

51 now

5-year white belt as he focused on MMA

bjjsketchbook.com

https://roidsandcoke.com/

https://www.inprnt.com/gallery/roidsandcoke/

https://www.instagram.com/bjj.sketchbook/

ThirdHook.com

Competitive power lifting

MMA at 43

Toxic masculinity

Software engineer

AI favors the creators

"Why there is no half-guard."

Cancel the underhook from half-guard top.

Summary

Today, I catch up with John Cardwell as we dive into Jiu-Jitsu, art, personal growth, and technology. John shares his journey from a toxic masculinity label to embracing vulnerability through art and martial arts. He discusses his training philosophy, the evolution of Jiu-Jitsu in MMA, and the impact of AI on software engineering. And of course, we get into practical techniques in Jiu-Jitsu, particularly focusing on half guard strategies, and we conclude with rapid-fire questions that reveal personal insights and experiences.

Takeaways

John Cardwell is an artist and Jiu-Jitsu practitioner.

He started taking notes in Jiu-Jitsu to enhance retention.

Art helps him remember techniques and movements in Jiu-Jitsu.

Training philosophy emphasizes understanding over brute strength.

John transitioned to MMA in his early 40s, challenging age stereotypes.

AI is transforming the software engineering landscape.

John's app focuses on monitoring kids' social media for safety.

Jiu-Jitsu is evolving, with a resurgence of interest in grappling techniques.

He emphasizes the importance of technique in Jiu-Jitsu over strength.

John's experiences highlight the value of humility and learning in martial arts.

Chapters

00:00 Introduction to Toxic Masculinity and BJJ

03:01 Art and Jiu-Jitsu: The Sketchbook Journey

05:54 Training Philosophy and Teaching Styles in BJJ

08:50 Transitioning from MMA to Jiu-Jitsu

11:48 Experiences in Sparring and Conditioning

14:58 The Role of AI in Software Engineering

17:38 Building a Social Media Monitoring App

20:32 Career Transitions and Job Security in Tech

23:35 Rapid Fire Questions: Jiu-Jitsu and Personal Insights

29:40 Defending and Attacking in Jiu-Jitsu

31:20 The Leg Game: Risks and Techniques

33:40 Passing Guard: Strategies and Techniques

35:59 Training with Bigger Opponents

38:12 Humbling Newcomers in Jiu-Jitsu

41:50 The Importance of Technique Over Strength

43:45 Takedown Strategies in Jiu-Jitsu

46:57 Half Guard Escapes and Passing Techniques

49:21 Art and Jiu-Jitsu: Sketching Techniques

"Do not deprive your children of deprivation."

Stop comparing yourself.

Run your own race.

https://www.linkedin.com/in/james-matthews-537066169/

BJJ Black Belt

Training since 2012

Summary

I caught up with James Matthews to talk BJJ.

We cover topics such as the importance of local support, the role of AI in training, cultural insights, and the dynamics of training and competition.

We discuss the significance of mental toughness, injury adaptation, and the balance between strength and technique in Jiu-Jitsu.

We also get into parenting, success, and the philosophy behind Jiu-Jitsu, emphasizing the need to run one's own race and be present in the moment.

Takeaways

• Jiu-Jitsu is both a team and an individual sport.
• Mental toughness is developed through adversity.
• Support local businesses to strengthen communities.
• AI can assist in training, but is not a replacement for experience.
• Cultural insights can enhance understanding of practices.
• Injuries can lead to adaptations in training methods.
• The gi provides a unique training experience that is foundational to Jiu-Jitsu.
• Competition reveals true effort and commitment in training.
• Parenting success is measured by the happiness and health of children.
• Running your own race is crucial in both Jiu-Jitsu and life.

Sound bites

"Kangaroo is delicious."

"Run your own race."

Chapters

00:00 Introduction and Background

02:54 The Evolution of AI and Its Impact

05:46 Cultural Insights: Beer and Local Support

08:46 Kangaroo: A Unique Australian Perspective

11:41 Journey into Jiu-Jitsu: Personal Stories

17:38 Training Dynamics and Learning Experiences

23:26 Injury and Adaptation in Jiu-Jitsu

29:25 The Role of Technique vs. Strength in Training

33:28 The Importance of Being Present

36:16 The Dual Nature of Jiu-Jitsu

39:13 Gi vs. No-Gi: A Personal Preference

45:02 Mental Toughness and Adversity

50:37 Parenting and Success: A Long-Term Perspective

58:25 Running Your Own Race

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Jeremy Ryan Slate

https://x.com/JeremyRyanSlate

https://x.com/cybmedia

https://www.linkedin.com/in/jeremy-ryan-slate-bb7b284a/

@Jeremyryanslatepod

⁨@CommandYourBrand⁩

Takeaways

Jeremy has a background in wrestling, so he's a grappler, so he's one of us!!.

He has a master's degree in ancient history, focusing on Roman history.

He started down one path...but it was not to his liking.

The third century of Rome is a critical period for understanding societal collapse.

Inflation and currency devaluation were significant issues in ancient Rome.

Cultural identity and immigration are crucial topics in modern society.

Podcasting is evolving as a primary source of media consumption.

The coaching industry has seen a rise in skepticism from consumers.

Summary

Jeremy Slate and I explore a variety of topics ranging from the evolution of podcasting to the challenges of teaching in today's educational landscape.

Jeremy shares his unique background in history and wrestling, while discussing the parallels between ancient Rome and modern society, particularly in terms of cultural identity and immigration.

We also get into the changing media landscape, the skepticism surrounding the coaching industry, and the importance of community and family in fostering resilience in society.

Sound bites

"I had to write a paper to fail her."

"The pandemic was a big part of this."

"Most people aren't the extremes."

Chapters

00:00 Introduction and Background of Jeremy Slate

02:39 The Shift from Education to Podcasting

05:35 Historical Perspectives on Economic Collapse

08:38 The Role of Gladiators and Entertainment in Rome

11:28 Education System and Personal Experiences

14:30 The Concept of Bread and Circus

17:30 Lessons from History and Economic Strategies

23:14 The Decline of Currency and Identity in Rome

28:11 Immigration and Cultural Assimilation in the Roman Empire

31:51 The Shift in Media Consumption and Podcasting

44:48 The Search for Truth and Community in Modern Society

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Yoni Tserruya of Lusha.

https://www.linkedin.com/in/yonitserruya/

https://www.lusha.com/

Chat to build your pipeline faster

He started Lusha as a small project, listening to what revenue teams actually needed.

What he saw was clear: too many sellers stuck in static lists, too much time wasted on manual prospecting, and too little space to actually sell.

The future he believes in looks different — a new rhythm where AI and human sellers work together, where pipeline streams in based on what’s really working, and where teams can focus on building relationships that drive results.

Takeaways

Sales is one of the first industries being disrupted by AI.

Lusha started with a focus on genuine connections through accurate data.

The platform learns user behavior to recommend leads.

Quality of data is a key differentiator for Lusha.

Salespeople need to focus on engagement and automation.

Transitioning from engineer to entrepreneur requires adaptability.

Customer feedback is crucial for product development.

AI can help streamline sales processes and improve efficiency.

Navigating the AI revolution requires fast iteration and feedback.

Maintaining product quality is essential for customer satisfaction.

Sound bites

"If you build it great, they will come."

"The right answer is customer feedback."

"You need to build something and iterate quickly."

Chapters

00:00 Introduction to Lusha and AI in Sales

02:48 The Evolution of Lusha and AI Integration

05:37 Understanding the Workflow and User Experience

08:17 Transitioning from Engineer to Entrepreneur

10:45 Sales vs. Software Development: Different Skill Sets

13:33 Early Days: Hiring and Product Launch

16:11 Customer Engagement and Feedback Mechanisms

18:50 Navigating the Sales Landscape with AI

21:29 Marketing Strategies and Customer Acquisition

23:58 Building a Product that Customers Love

26:33 Iterating Based on Customer Feedback

28:58 The Importance of Fast Feedback Loops

31:29 Conferences and Customer Interaction

34:01 Final Thoughts and Future Directions

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We have BJJ black belt, Pete Roberts,⁩ founder of ⁨ORIGIN USA⁩ and Jocko Fuel in da house!

"It's all chess under stress."

I get Pete to open up about his early days growing up to get an idea as to what drove him down this path of creation and competition.

To say his upbringing was challenging is an understatement.

But now, he is becoming synonymous with Brazilian Jiu-Jitsu.

We get into the evolution of Jiu-Jitsu gis, the impact of training on personal growth, and the integration of AI in business strategies.

I also ask him about some of his go-to moves in BJJ, the importance of community, and the future of martial arts as a means of personal development.

Precision. Submissions. Commissions.

Takeaways

Pete Roberts shares his journey from a challenging upbringing to entrepreneurship.

The evolution of Jiu-Jitsu gis has changed the training landscape.

AI is a significant asset for modern businesses, enhancing efficiency.

Personal growth is intertwined with Jiu-Jitsu training and competition.

Community support is crucial for success in both business and martial arts.

The importance of practical tips for small business owners is emphasized.

Jiu-Jitsu serves as a form of therapy and meditation for practitioners.

Understanding the dynamics of gi vs. no-gi training is essential for growth.

Creating a supportive environment fosters innovation and collaboration.

The conversation highlights the need for adaptability in business strategies.

Chapters

00:00 Introduction to Pete Roberts and Origin

02:43 The Evolution of Jiu-Jitsu Gis

05:37 Personal Journey and Early Influences

08:54 Finding Jiu-Jitsu and Its Impact

11:55 The Philosophy of Jiu-Jitsu: Gi vs. No-Gi

14:51 Integrating Jiu-Jitsu into Business and Life

22:06 Strategies for Winning in Jiu-Jitsu

24:31 The Evolution of Guard Play

26:22 Understanding De La Riva Guard

31:34 Navigating Business Challenges

33:13 Leveraging AI in Business

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Ankit "Kit" Chandra is a cool, interesting, unique dude.

We explore the intricate relationship between mindset, personal development, and professional success.

Kit shares his journey from corporate America to coaching, emphasizing the importance of self-defense, sovereignty, and the transformative power of pain.

We get into the paradox of abundance and scarcity, the impact of external validation on self-worth, and the necessity of discourse in understanding differing perspectives.

We both agree on the value of one-on-one coaching versus group cohorts, ultimately guiding listeners towards finding fulfillment beyond material success.

https://www.linkedin.com/in/ankit-chandra-09728814/

TheDoubtScouts.com

Keywords

mindset, personal development, self-defense, sovereignty, coaching, abundance, scarcity, doubt, fulfillment, business success

Takeaways

Mindset plays a crucial role in business and personal success.

Self-defense training can enhance personal safety and confidence.

Reflections on martial arts training can lead to instinctual responses in real-life situations.

Navigating personal and professional challenges requires self-awareness and action.

Understanding sovereignty is key to personal empowerment and decision-making.

External validation can negatively impact self-worth and personal growth.

Transforming negative experiences into positive growth is essential for development.

The paradox of abundance and scarcity influences our mindset and actions.

Pain can be a catalyst for personal transformation and growth.

The journey from corporate to coaching can lead to greater fulfillment.

Sound bites

"Sovereignty is key to empowerment."

"Doubt can be a sign of misalignment."

"The journey to coaching is fulfilling."

Chapters

00:00 Introduction and Name Change

03:39 Navigating Cultural Perceptions in Sales

05:59 Humor and Racism: Personal Experiences

08:07 Self-Defense and Conflict Resolution

11:06 Instincts in Martial Arts and Real-Life Situations

14:29 The Importance of Training and Reflexes

16:58 Sovereignty and Personal Accountability

21:53 Transforming Limitations into Opportunities

26:34 Defining Sovereignty and Abundance

30:04 Investing in Precious Metals

31:35 Unlocking Potential: Coaching and Self-Discovery

34:02 Transcending Limits: The Role of Action in Change

37:37 Navigating Truths: Understanding Perspectives

39:49 The Impact of AI on Employment and Identity

41:43 From Corporate Success to Personal Fulfillment

46:29 The Illusion of Material Wealth

47:45 The Doubt Scouts: Understanding and Overcoming Doubt

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They sold their 4,000-member insurance company for millions...

But the buyers never paid. They filed for bankruptcy, sued, and left him broke.

Neil Reich was the top sales agent in 2009 for Humana.

https://careconnectagency.com/ launched in March 2024

https://www.linkedin.com/in/neil-reich-3382498/

William Steele was his partner and executive at Humana.

Most entrepreneurs would've crumbled.

Some people are bad.

His parents taught him to see the good in people.

But Neil's 13 years at Humana, one of America's largest health insurance companies, had already proven his resilience.

He opened up the Walmart channel in over 3,000 stores and helped sell over $1 million in prescription drug plans. He trained over 10,000+ reps while crushing 100% quota every single year.

That track record saved him.

He landed at Heartland Financial Group, another insurance giant, and rebuilt their entire sales operation so successfully that it got them acquired for millions.

Neil shares how to stop chasing desperate prospects and start attracting qualified buyers who actually need what you're selling. How to close at up to 50% while building genuine relationships. So they can make serious money doing sales that actually serve people.

We get into:

Don't Sell, Guide! The Key To Becoming a Trusted Advisor & Obtaining A High-Closing Rate

Advising with Integrity: Helping Clients Achieve Their Vision, Even If It’s Not Your Sale

Why Referrals Are the Lifeblood of a Thriving Sales Career & How To Acquire Them

Sales are the Lifeblood of ANY Organization: How to Train Your Salespeople To be ELITE in their Field

Why Your Next Best Client Might Come from Another Business

The role of face-to-face sales

The role of AI in sales

Takeaways

Neil emphasizes the importance of resilience in business.

Trusting the wrong partners can lead to significant setbacks.

Building relationships with clients is crucial for success.

Face-to-face interactions lead to higher client retention rates.

AI is becoming a significant factor in the insurance industry.

Agents should embrace technology while maintaining personal connections.

The annual enrollment period is critical for Medicare agents.

Consistent communication with clients fosters trust and referrals.

Work ethic and commitment are key to achieving success in sales.

Learning from mentors and experiences shapes a successful career.

Sound bites

"You have to take a risk."

"Consistent communication fosters trust."

"Work ethic is key to achieving success."

Chapters

00:00 Introduction and Background

03:04 Lessons from Setbacks

05:41 Building a Value-Based Care Organization

08:45 Transitioning from Corporate to Entrepreneurship

11:50 The Role of Care Connect Agency

14:55 Sales Strategies and the Importance of Face-to-Face Interaction

17:37 Embracing Technology and AI in Sales

20:31 Navigating the Medicare Market

23:34 Referral Strategies and Client Engagement

26:43 The Importance of Work Ethic and Commitment

29:30 Conclusion and Future Outlook

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"It's okay to get bored."

"Repetition is the key to learning."

"Drillers are killers."

https://www.youtube.com/@doubleyourdojo

https://www.instagram.com/blackbeltbrenner1/

Matthew Brenner knows BJJ, karate, and how to double your school fast!

We get into various aspects of martial arts, including the importance of marketing strategies for martial arts schools, the significance of location, and creating a welcoming environment for students.

We share personal stories about our training experiences, the impact of jiu-jitsu on the body, and the challenges faced in competition.

Matthew emphasizes the value of a couple of key things that separate the good from the great, and we conclude with insights on self-defense and the importance of community in martial arts training.

Takeaways

Matthew's got engaged...at an airport?

How he is growing his online consulting business.

Key marketing strategies to get new students to martial arts schools.

The role location plays in the success of a martial arts school.

How to create a welcoming environment for student retention.

How to look at competitions for growth.

Why you need to drill.

Sound bites

"30 students in 60 days."

"You need to know the basics."

"I want to be a white belt again."

Chapters

00:00 Engagement Story and Personal Background

02:55 Business Insights: Double Your Dojo

05:52 Marketing Strategies for Martial Arts Schools

08:44 Location and Demographics for Success

11:11 School Environment and Attracting Students

14:09 Training Experiences and Jiu-Jitsu Journey

17:00 Injury Perspectives and Long-term Effects of Training

19:44 Self-Defense and Real-Life Applications of Jiu-Jitsu

33:04 Rapid Fire Questions and Preferences

35:53 Training Consistency and Injury Comparisons

38:56 Embracing Challenges: The First Tournament

43:28 Experiences in Competition and Training Stories

50:54 Drilling Techniques and Learning Strategies

56:10 Tips for Improvement in BJJ

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"Get drunk, get a loan, open an MMA gym." That's what Frank Kerner did!

From Frank:

"I own Lake Mohawk MMA and have a crazy story. I closed my old gym and was moving to a new location. Everything seemed to be ok and then a few days before the move, the city denied me because of a parking issue. I told my old landlord I was moving and couldn’t go back. Had to fight with the city for 6 months and eventually moved in. My wife also owns a food truck @tasteguatelicious. We can talk about opening businesses at the same time and the 18-hour workdays that are involved."

Takeaways

Frank Kerner shares his journey in martial arts and gym ownership.

Transitioning from kickboxing to Brazilian Jiu-Jitsu was a pivotal moment for Frank.

Opening a new gym presented numerous challenges, including location and community acceptance.

Marketing and community engagement are crucial for a successful gym.

Setbacks in business can lead to valuable lessons and resilience.

Humor plays an important role in the Jiu-Jitsu community.

Having a game plan is essential for effective training in Jiu-Jitsu.

Frank emphasizes the importance of adapting and overcoming challenges in business.

Building a community around the gym fosters loyalty and growth.

Frank's food truck venture showcases the intersection of passion and entrepreneurship.

Sound bites

"You have to have a game day."

"You can't just freestyle it."

"You gotta keep it cool."

Chapters

00:00 Introduction to Frank Kerner and His Journey

05:03 The Evolution of Martial Arts Training

07:47 Transitioning from Kickboxing to Brazilian Jiu-Jitsu

10:32 Opening a Martial Arts School: The Journey Begins

13:07 Challenges Faced in Business and Community

16:05 Navigating Legal and Operational Hurdles

20:00 Navigating Delays and Challenges in Business

21:44 Opening a New Gym: The Journey and Experience

26:36 The Importance of Resilience and Adaptability

26:50 Lightning Round: Jiu Jitsu Insights and Experiences

35:11 Wrestling Techniques for Jiu Jitsu Improvement

37:06 Techniques and Strategies in Jiu-Jitsu

39:58 Game Plans and Training Purpose

46:28 Building a Food Truck Business

47:58 Marketing Strategies for Jiu-Jitsu Schools

49:46 Transitioning from Corporate to Entrepreneurship

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BJJ Head Coach, Hapkido Instructor, Kickbox Fit Instructor Sabeomnim Alex holds a 4th degree black belt (4 Dan) in Hapkido and a black belt in Brazilian Jiu Jitsu (BJJ)

Summary

Alex Tse and I discuss Alex's journey through martial arts, focusing on Hapkido and Jiu-Jitsu.

We explore the challenges of injuries, the importance of consistency in training, and the transition from teaching to running a martial arts business.

Alex shares insights on community building, student engagement, and the impact of competition on personal growth.

We also touch on the challenges of business growth in a competitive market and the importance of having a solid training plan.

Takeaways

Hapkido is a blended style that incorporates various techniques.

Consistency in training is key to improvement in martial arts.

Injuries can significantly impact training and competition.

Community engagement is crucial for a successful martial arts school.

Having a business mentor can greatly aid in running a martial arts school.

The martial arts industry is highly competitive, requiring innovative marketing strategies.

Building a strong referral network is essential for growth.

Fitness and strength conditioning are important for martial arts practitioners.

Transitioning from teaching to business ownership presents unique challenges.

Setting clear goals and having a plan is vital for success.

Chapters

00:00 Introduction and Cultural Exchange

02:51 Exploring Hapkido and Its Origins

05:41 Journey Through Martial Arts

08:24 Transitioning to Full-Time Martial Arts

11:25 Injuries and Their Impact on Training

14:18 Competition Experience and Insights

19:34 The Drive to Improve Through Competition

21:05 Memorable Training and Competition Experiences

22:42 The Importance of Jiu-Jitsu Con

24:42 Signature Moves and Submissions

26:25 Lessons from Injuries and Recovery

27:38 Consistency and Commitment in Training

29:42 Building a Successful Martial Arts Business

39:13 The Evolution of Training Techniques

41:29 Learning from Experience: The Role of Coaches

43:29 Transitioning to Business: The Impact of COVID-19

48:15 Building a Community: The Importance of Referrals

51:57 Navigating Challenges: Adapting to Market Changes

55:42 Expanding Horizons: Integrating Fitness and Strength Training

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