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Timestamps

00:00 - 01:30 - Introduction: The Black Friday Dilemma

01:30 - 05:30 - The Problem with Discounting Your Coaching

05:30 - 11:30 - The Value-Stacking System: Add Time, Not Discounts

11:30 - 21:30 - The 7-Day Campaign Timeline (Phase-by-Phase Breakdown)

21:30 - 27:30 - The DM Strategy: How to Turn Engagement Into Clients

27:30 - 31:00 - Implementation Checklist & Action Steps

31:00 - 32:30 - Final Thoughts

Key Takeaways

• Stop discounting, start rewarding commitment
• Add bonus months instead of cutting prices
• Value-stacking keeps your price integrity and filters for serious clients
• Black Friday requires a 10-day campaign, not a single post

• Your posts build awareness, your DMs build clients
• The fortune is in the follow-up

Track everything: DMs sent, replies, calls booked, clients signed, revenue