This episode of the DevReady Podcast, features hosts Andrew Romeo and Anthony Sapountzis with Nathalie Taquet, CEO & Founder at eBottli & Bottli.

While the former company provides all information about the bottles (description of the winemaker, the origin of the bottle...) for B2C and all tracking and traceability of the bottles (statistics, strategic marketing, counterfeiting, geolocation…) for B2B, the latter connects customers to small vineyards with unique batches. Listen in while the three of them talk about technology and the digitization of processes in wineries.

Use of technology being the core of the business, Nathalie feels that there is a disconnect between start-ups and IT. She emphasizes that their role is to bridge the divide and make sure that real data is used for the proof of concept to ensure that better solutions are not only developed but also optimized.

From her experience, she highlights three key things to keep in mind when introducing a technological solution in any industry:

1. Listen to your customers: work with the potential customers and identify what they need

2. Make what they want to buy: don’t provide a solution that people don’t want to pay for

3. Make the journey simple: don’t add another step in the journey and make it complicated