What if the real competitive edge in sales wasn’t hustle, but humanity?

📊 Research shows that emotionally intelligent leaders drive up to 20% higher performance outcomes (McKinsey, 2023). Yet many still treat empathy as optional in fast-paced industries like sales.

On this episode ofThe Bliss Business Podcast, we’re joined by keynote speaker, entrepreneur, and author Glenn Poulos, whose book Never Sit in the Lobby has become a go-to resource for sales professionals who want to win with integrity.

With over 35 years of experience building high-performing sales teams and scaling companies like Gap Wireless, Glenn shares why empathy is not a soft skill, it’s the core of real, sustainable growth.

🎙️ Hosted by Stephen Sakach and Tullio Siragusa

🎧 Produced by Tullio Siragusa

In this episode, we explore:

• Why empathy is essential in high-pressure sales environments

• How to lead with both performance and presence

• What it takes to build cultures of consistency, care, and results

• Why purpose, not pressure, is the long game for leadership

💬 What’s one way empathy has shaped your sales or leadership style? Share below and join us live.

Can empathy in leadership be the difference between a culture that thrives and one that breaks down under pressure? 

📊 According to Deloitte, leaders who express care increase team loyalty by 62%. Yet empathy is still often viewed as optional rather than essential in the C-suite.

Join us this episode of The Bliss Business Podcast with guest Holly Golebiowski, Partner at LeaderSkills. Holly brings over two decades of leadership experience and coaching to the conversation, showing why empathy isn’t soft, it’s strategic.

We’ll explore how empathetic leadership transforms team performance, builds psychological safety, and creates workplaces where people bring their full selves to the table.

🎙️ Hosted by Stephen Sakach and Tullio Siragusa

🎧 Produced by Tullio Siragusa

In this conversation, we’ll cover:

• How empathy builds resilience and trust in high-pressure environments

• Why executive coaching starts with emotional self-awareness

• What it takes to scale leadership without losing humanity

• How to lead with heart while maintaining accountability

💬 How has empathy shaped your leadership or team culture?.

When everything feels like an opportunity, how do you stay focused on what actually matters?

Clarity is a competitive advantage. Brands that use purpose as a strategic filter outperform those chasing every shiny object. Just ask REI or Dr. Bronner’s, two companies that have said bold "no's" to stay true to their values and built trust that lasts.

In this episode of The Bliss Business Podcast, we unpack how to use purpose not just as a statement, but as a decision-making tool.

🎙️ Hosted by Stephen Sakach, Mike Liwski, and Tullio Siragusa

🎧 Produced by Tullio Siragusa

We’ll explore:

• Why saying “no” is a superpower when rooted in purpose

• How brands like REI and Dr. Bronner’s filter decisions through values

• What it looks like to create purpose-aligned scorecards across teams

• How to build clarity that creates consistency, courage, and trust

💬 How do you decide what to say yes or no to? What’s your brand’s filter?

Is your marketing ready for the future?

In the final episode of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency's Fractional CMO services, to unpack how brands can future-proof their marketing investments in a world of constant change.

From AI and cookie deprecation to evolving buyer behavior, this episode explores:

* Why marketing innovation begins with testing and split experimentation

* How to prepare for a cookieless future and remain competitive

* The impact of empathetic marketing on customer experience and brand loyalty

* How AI tools like aiCMO are reshaping strategy and accelerating insight

* Why strong agency relationships create long-term compounding ROI

📈 Episode 5: Future Proofing Your Marketing Investments

Marketing is not a one-and-done cost center. It's a dynamic system that, when led with empathy, curiosity, and agility, becomes a multiplier.

How do you optimize your marketing spend without spending more?

In Episode 4 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency’s Fractional CMO services, to explain how data-backed decision-making leads to better performance without increasing your budget.

You’ll learn:

* How to spot underperforming keywords and reinvest in what’s working

* The importance of statistical significance before making campaign changes

* Why small tweaks in ad copy can drive 25% or more lift in performance

* How to avoid the biggest pitfall in marketing: reacting too quickly to incomplete data

If you’re still making decisions based on gut feel or day-by-day results, you’re not optimizing, you’re guessing. This episode gives you the blueprint for smarter marketing investments.

🎧 Episode 4: How to Optimize Your Marketing Investments for Peak Performance

According to Deloitte, companies with strong purpose alignment see 30% higher levels of innovation and retention. Yet many organizations still treat purpose like a branding exercise instead of a leadership strategy.

Join us this episode of the Marketing With Purpose Kit, where we explore how aligning teams around purpose transforms not just messaging, but momentum.

🎙️ Hosted by Stephen Sakach, Mike Liwski, and Tullio Siragusa

🎧 Produced by Tullio Siragusa

In this conversation, we’ll unpack:

• How to use purpose as a filter for decisions, not just a slogan

• The link between brand integrity and employee engagement

• What happens when teams market from alignment, not obligation

• Why companies like Bombas and Chobani outperform by living their “why” internally

💬 How does your team stay aligned on purpose beyond the mission statement?

Are you measuring what truly matters in your marketing?

In Episode 3 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency’s Fractional CMO services, to break down how to measure marketing performance in ways that actually improve your return on ad spend.

They cover:

* Why a 30-second phone call shouldn’t count as a conversion

* How to use Google Tag Manager and GA4 to track meaningful actions

* What “soft conversions” are and why they matter for funnel analysis

* How data-driven attribution models tell the full story of your marketing impact

* Tips for evaluating whether your agency is measuring the right things (or anything at all)

If you’re only tracking the last click, you’re missing the insights that turn campaigns into investments. This episode gives you the tools to fix that.

🎧 Episode 3: How to Measure Marketing Performance for Better ROAS

Are you setting the right goals for your marketing dollars?

In Episode 2 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency's Fractional CMO services, to break down how to set realistic marketing goals and calculate true cost per lead using tools like Google’s Conversion Value Calculator.

Whether you're a startup or scaling brand, this episode gives you the roadmap to:

* Align expectations with your actual funnel performance

* Balance short-term wins with long-term investments

* Understand how to adjust ROAS targets based on evolving data

* Discover how smart targeting can improve profitability by zip code, product line, or lead type

If your agency isn’t helping you calculate, revisit, and improve your cost per lead, you might be leaving serious ROI on the table.

📊 Episode 2 of 5: Setting Goals and Expectations for Your Marketing Investment

Does your brand actually feel human to your audience?

In this week’s episode of the Marketing with Purpose Kit on The Bliss Business Podcast, we’re going beyond features and benefits. This is about emotional relevance.

🎧 Episode: Finding the Human Truth Behind Your Brand
🎙️ Hosted by Stephen Sakach, Tullio Siragusa, and Mike Liwski

🎧 Produced by Tullio Siragusa

In this episode:

• Why brands that speak to universal human truths outperform transactional messaging

• How to use the 5 Whys technique to uncover deeper motivations

• What Calm, Headspace, and aiCMO have in common when it comes to empathy in action

• The one question that unlocks emotional resonance: “What was going on in your life before you found us?”

  
  

If your marketing isn't landing, it might not be human enough.

Is your marketing spend an investment or just another cost center?

On the latest episode of The Bliss Business Podcast, Tullio Siragusa, who leads the agency's Fractional CMO services, kicks off a special 5-part series with Josh Prizer, VP of Digital Marketing at Zero Company.

In Episode 1, Turning Costs into Investments, they explore the mindset shift every business needs to make: stop treating marketing like an expense and start managing it like a strategic asset.

Josh breaks down:

* Why bottom-of-funnel spend drives faster returns

* How to balance brand-building and conversion tactics

* Why flexible budgets outperform fixed annual allocations

* What ROAS really means and how to use it to make smarter decisions

This is the kind of episode every founder, CMO, or marketing manager should hear before their next budget cycle.

🎧 Listen now and start turning spend into growth.