In today’s episode, we speak with Norah Murphy, who is a part of Who What Wear’s influencer marketing team. We talk about why relationships truly are the recipe for success when it comes to creating campaigns that are actually impactful. We dive into what makes an influencer stand out to the Who What Wear team. This episode is a must listen for influencers and marketers as Norah breaks down what all influencers should know when it comes to being considered for a campaign with some of the leading retailers Who What Wear works with. Norah also breaks down how they measure the return on their investment when it comes to influencer marketing. Something we believe so many marketers really need to listen to. 

To learn more about Norah, follow her on Instagram, her blog, or YouTube channel: 

For information about Blogist: 

If you are a social media/ digital marketer and want to learn more about how we can help your social media and influencer strategy visit https://blogist.co/brand.html 

Follow Blogist on Instagram: https://www.instagram.com/blogist.co/

In today’s episode, we are very pleased to introduce you to someone who has become a very close member of the Blogist community. Erica Gatlin is a social media maven with over 10 years of experience specifically in the social media and influencer marketing world. She has worked on both agency and client-side ranging from boutique entrepreneurial organizations to Fortune 500 businesses. It’s safe to say that she knows the ins and outs of this industry. 

Today we will talk about why as a content creator you should map out a quota for how many gifted campaigns you will take on each month, the growth of the industry in the past 10 years and what Erica believes are the biggest changes she hopes to see in our industry. 

At the end of the episode, we talk about why brands need and should go back to basics and look for content creators for what they are best at - creating content, and really why the future of content production can and should be in the hands of influencers and content creators.

Kelly Augustine is a 32-year-old, born & raised New Yorker. She is one of our first clients and so close to our team’s heart. It has been incredible to see her tremendous growth since joining Blogist. She loves to live life and share her personal experiences. Specifically about personal style, plus size fashion, cosmetics, and NYC lifestyle. She is truly #vibes. In today’s episode, we talk about the ups and downs of truly growing a business that is closely tied to your brand. From there we touch more on how Kelly has seen the blogger community evolve over the past 10 years and the two things Kelly believes you need to understand to succeed in this industry. At the end of this episode, we have a very exciting announcement about a free guide we are offering to all of you. It’s going to really change the game for your business. 

To learn more about Kelly, follow her on Instagram, her blog, or YouTube channel: 

For information about Blogist: 

If you are a social media/ digital marketer and want to learn more about how we can help your social media and influencer strategy visit https://blogist.co/brand.html 

Follow Blogist on Instagram: https://www.instagram.com/blogist.co/ 

In this episode, our Co-Founder Julian sits down with Kristen Conahan and discusses how to pitch your WHY!

You’re going to want to grab your pen and paper for this one! We talk about why traditional media isn’t dead, and why leveraging earned media for your brand is vital if you want to take your business to the next level.

Kristen has worked in Public Relations for nine years. She began working with elite, high-fashion clients, such as Karen Walker, Vanessa Bruno, CLOSED Denim and The Standard Hotels. While the experience was fruitful, Kristen found a better fit in an agency specializing in smaller up-and-coming brands and people, which provided an opportunity for more storytelling, creative strategy and consulting with CEOs and marketing teams directly to identify strong story angles.

As a BONUS, we have partnered with Kristin to help you earn more media placements and learn from her expertise!  For any influencer,  coach, or entrepreneur that has an idea that they want to pitch, Kristen will be able to help you. All you have to do is send us a DM on IG to learn more!

We are OFFICIALLY launching a partnership with the design agency Foxtrot Branding. With this partnership, it's our next step in being able to support influencers, coaches and entrepreneurs needs beyond social media strategy, as we will now, with the support of Foxtrot Branding be able to help them with their design and branding needs. If they need help with their website, logo, etc... their team will be able to help!

In the episode we talk all about the importance of branding, and why it's so important to have a website that is consistent with your social media channels.

Cassidy Phillips and Amanda Kail are the co-founders of Foxtrot Branding, a design studio that crafts beautiful and strategic visual designs that help entrepreneurs thrive. Only months after launching their own freelance businesses, photographer and web designer, Cassidy, and graphic designer, Amanda, decided to team up and start Foxtrot Branding. Cassidy and Amanda found that, together, they could offer design, website, and photography services that truly help businesses attract the right audience and establish successful brands. Today, Foxtrot Branding works with Influencers, entrepreneurs, and creatives around the country offering brand design, website design, and brand photography services.

In this episode, our Co-Founder Julian sits down for a shorter episode to discuss what being "good" at social media looks like. Julian also describes the way in which we share things on social media adds value to your following and your personal growth. She reminds us that being present for your community each and everyday is how you organically grow your business. We talk with our clients each day about the daunting responsibility of “what am I going to post today?” We remind our clients and ourselves to stay mindful and consider what you want to be known for online. In just 15 minutes Julian will give you insight on how to optimize your online presence in this week's episode!

For information about Blogist:

If you are creator, and want help in any phase growing and monetizing your online channels enter your email at www.blogist.co/influencer

If you are a social media/ digital marketer and want to learn more about how we can help your social media and influencer strategy visit https://blogist.co/brand.html

Follow Blogist on Instagram: https://www.instagram.com/blogist.co/

Tracy Campoli is the creator of the fitness membership Total Body Transformation which helps women get fit in just 30 minutes a day...from their living room!  And she is the woman behind Your Hottest Body Ever, the three step system to create diet-free weight loss...without calorie counting, macro tracking or any dumb diets. In the episode we talk about how to even begin a YouTube channel. Tracy explains how to produce great content by creating a dialogue with your audience and asking what they want. We also discuss the value in taking the time to listen to your audience as much as they listen to you in order to produce successful content and move the needle on number of subscribers and views. We all know that business is difficult and Tracy shares with us that you can also prepare and develop your audience, but when you experiment with things and use your data that is when a real shift occurs. At the end of the episode we talk about how you can make a VERY high earning salary without even making money through brand sponsorships.

To learn more about Tracy subscribe to her channel: https://www.youtube.com/channel/UC2sXkXBWd51cpk_5nyUha2w

Follow her on instagram: https://www.instagram.com/tracycampoli/?hl=en

Follow her on FB: https://www.facebook.com/OfficialTracyCampoli/

For information about Blogist:

If you are creator, and want help in any phase growing and monetizing your online channels enter your email at www.blogist.co/influencer

If you are a social media/ digital marketer and want to learn more about how we can help your social media and influencer strategy visit https://blogist.co/brand.html

Follow Blogist on Instagram: https://www.instagram.com/blogist.co/

We all have the chance to own our own website so let’s optimize how many people actually see it. Kyle Eng of Red Ventures is breaking down the black box of Google and educating us on all things SEO. As a marketer for new customer acquisition, Kyle explains to us how to use data to advance the connection between brands and customers. Kyle breaks down how to add value to your content by linking to outside websites and using keywords to make Google prioritize your posts. We will discuss how Google is integrating new user experiences for consumers and how to break into those spaces. Kyle lists several tools that can help you break into SEO and understand all of the complexities of Google.  At the end of the episode, you’ll understand why SEO is the way to go when it comes to growing YOUR brand from the ground up.

A good resource for beginners using SEO is Keywords Everywhere.

https://chrome.google.com/webstore/detail/keywords-everywhere-keywo/hbapdpeemoojbophdfndmlgdhppljgmp?hl=id-ID

It’s a chrome plugin that allows you to see general monthly search volume for keywords on Google, which is really helpful when it comes to quickly seeing volume potential for words you look up.

For more advanced tooling, Kyle encourages a suite of Ahrefs, Majestic and Screaming Frog.

https://ahrefs.com/

https://majestic.com/

https://www.screamingfrog.co.uk/seo-spider/

These are all tools that allow you to see competitive frameworks as it relates to backlinks, volume and content portfolio, among other datapoints.

Too see a good example of structured content, see a website the Kyle helped build:https://www.bankrate.com/investing/best-investments/

This is another that has historically done very well for Bankrate:

https://www.bankrate.com/mortgage.aspx

Look for the  consistent structure, thorough linking to both internal and external pages and up-to-date content.

For information about Blogist:

If you are creator, and want help in any phase growing and monetizing your online channels enter your email at www.blogist.co/influencer

If you are a social media/ digital marketer and want to learn more about how we can help your social media and influencer strategy visit https://blogist.co/brand.html

Follow Blogist on Instagram: https://www.instagram.com/blogist.co/

Maree Sye is the Founder of A Little Bit Etc, a personal style and experiential beauty blog that seeks to be a resource for those looking for both luxury and affordable products. After spending more than a decade in the luxury cosmetics industry, Maree Sye created her blog as a way to further explore and expand her love of fashion and beauty. Over the past 7 years, A Little Bit etc. has grown to include lifestyle, motherhood and travel features as well as a successful YouTube channel. In this episode we talk about the hardships of building a business, showing up for your community each and every day and how you CAN make a full time salary off of affiliate links alone. At the end of the episode we talk about finding a purpose online, how YOU as a listener can make a strong income and support system from your community and why it is important to treat your blog as a business from day one.

To learn more about Maree, follow her on Instagram or her blog:

https://www.instagram.com/alittlebitetc/

http://www.alittlebitetc.com/

In this episode Maree mentions, RewardStyle: https://about.rewardstyle.com/

For information about Blogist:

If you are creator, and want help in any phase growing and monetizing your online channels enter your email at www.blogist.co/influencer

If you are a social media / digital marketer and want to learn more about how we can help your social media and influencer strategy visit https://blogist.co/brand.html

Follow Blogist on Instagram: https://www.instagram.com/blogist.co/