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How can your ministry's story resonate in the digital age? Luke welcomes Larry Witzel, who unpacks the power of 'parasocial relationships' – those one-sided but emotionally impactful connections we form online. You'll discover why consistency and authenticity are key to cultivating these digital bonds, and how pastors can leverage them to invite people closer to faith and even into in-person church communities. Larry shares how he used custom AI tools to create weekly podcasts to build his online presence.
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