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‘The Blueprint Is Broken’: Why Businesses Must Change with Aron Cramer
The model that shaped sustainable business for decades is no longer working.
In this conversation, Aron Cramer explains why “the blueprint… is no longer fit for purpose.”
Speaking with TTU’s Nik Gowing, he describes a new reality shaped by fragmentation, instability and rapid change.
“We are living in a new environment for business.”
The ambition remains. But the way forward must change.
“We should not wait for the future to happen to us. We have to shape it.”
📄 Full transcript available on our website.
🎧 Subscribe for more unfiltered conversations with leaders challenging the status quo.
🌐 Learn more about Thinking the Unthinkable here: https://thinkunthink.org/
View all episodes
By Thinking the UnthinkableThe model that shaped sustainable business for decades is no longer working.
In this conversation, Aron Cramer explains why “the blueprint… is no longer fit for purpose.”
Speaking with TTU’s Nik Gowing, he describes a new reality shaped by fragmentation, instability and rapid change.
“We are living in a new environment for business.”
The ambition remains. But the way forward must change.
“We should not wait for the future to happen to us. We have to shape it.”
📄 Full transcript available on our website.
🎧 Subscribe for more unfiltered conversations with leaders challenging the status quo.
🌐 Learn more about Thinking the Unthinkable here: https://thinkunthink.org/