Journalism is dead. It’s our job as the modern agent to create compelling content and lots of times our sources for inspiration are not telling us the truth. Instead, they are trying to drive ratings and revenue, sell papers, sell advertising, and more. It’s all B.S.

What did you think being a real estate agent was going to be? Driving people around and showing houses? Consulting folks on the home buying and selling process? Where’s the gap between what we bought our job was going to be, and what it really is?

Where is the money found? The money is found in the follow-up. If you don’t have an effective follow-up campaign it doesn’t matter what else you do… let’s break that down.

What’s the role of the modern agent? What is YOUR role every day when it comes to building your business and helping your clients…

Do you know who the spokesperson for Progressive Insurance is? It’s Flo, right? Do you know who/what is the spokesperson for GEICO? It’s a gecko. Do you know who said, “Where’s the beef?” I bet you do… why is that? Why do you know these things? Let’s get into it…

Pretty sure every house you list is going to have a roof. And a door. And a few bedrooms. Stop selling the features that every house has, and sell the benefits of living in that house. Let's talk about how...

Do you want under 10 transactions this year? Do you want more than 10 transactions this year? Those are two different approaches to how you run your business. Let’s assume it’s the latter… let’s get into how you do that. Part 4!

Do you want under 10 transactions this year? Do you want more than 10 transactions this year? Those are two different approaches to how you run your business. Let’s assume it’s the latter… let’s get into how you do that. Part 3!

Do you want under 10 transactions this year? Do you want more than 10 transactions this year? Those are two different approaches to how you run your business. Let’s assume it’s the latter… let’s get into how you do that. Part 2!

Do you want under 10 transactions this year? Do you want more than 10 transactions this year? Those are two different approaches to how you run your business. Let’s assume it’s the latter… let’s get into how you do that. Part 1!