A candid founder story from the factory floor to a fast-growing MSP. Host Josh Peterson digs in with guest Ron Opperman on hiring that first tech, switching from reactive IT to proactive managed services, and building a sales engine that actually closes.
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Ron Opperman, Partner at E3 IT Services (Turnersville, NJ), shares how an industrial-engineering start became a 14-person MSP powered by process, practice, and people. He recounts the leap from CAD and plant optimization to break/fix, then to managed services—plus the inflection points that changed everything: the first hire, Profit First discipline, and a mindset shift from “IT vendor” to business solutions partner.
👉 Origin story with lessons: carry over process rigor from engineering—flow, capacity, and standard work—into MSP operations and client onboarding.
👉 Hiring that scales: why bringing on Ryan at 19 unlocked true proactivity, created role clarity, and forced leadership maturity.
👉 Cash & confidence: use Profit First to never miss payroll, offer strategic prepay options, and reinvest in sales/marketing during lean seasons.
👉 Sell like a BSP: evolve the message, increase at-bats, and blend modern outbound with warm peer networks to improve close rates.
👉 Build for resilience: move from home lab to NOC, buy when others retreat (COVID offices), and let systems—not the owner—run tickets and sales.
Natural keywords included: MSP growth strategy, hiring first technician, managed services pricing, prepaid agreements, sales methodology for MSPs.
“Visit https://beringmckinley.com
• Ron Oppermann - E3 IT Services: https://e3itservices.com
• Bering McKinley MSP Consulting: https://beringmckinley.com
00:00 – From factory floors to IT: Ron’s origin
00:36 – Industrial engineering lessons that transfer to MSPs
01:46 – MoonPie plant story: planning, flow, and scale
03:26 – Company collapse → entrepreneurship at Techad
04:26 – The $65 fix that sparked the IT pivot
05:26 – Early MSP stack: Level Platforms & proactive monitoring
09:25 – Self-training, mentors, and learning in public
13:25 – The first hire (Ryan) and shared staffing model
17:58 – Payroll stress, Profit First, and owner discipline
20:44 – Home lab → office during COVID: buying when others left
23:17 – Growth via peer groups and consistent outbound
25:38 – New sales methodology: from “MSP” to business solutions
32:27 – Prepaid deals to fuel scale and stabilize cash
34:52 – Impact beyond profit: careers, families, community
37:51 – Systems that run without the owner
43:30 – One takeaway for MSPs: plan, risk, execute
45:18 – Where to find Ron
msp growth strategy, managed services sales, hiring first technician, profit first for msps, prepaid msp agreements, msp outbound marketing, business solutions provider, msp scalability
msp founder story, service desk operations, ticket workflow, msp close rate, peer groups for msps, noc setup, connectwise ecosystem, msp cash flow
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