The BNI Effect Ep 17 with Tony Meredith features Lynda James, a sales professional in the radio industry, sharing how to perfect your elevator pitch at BNI. Lynda highlights the benefits of BNI, including connecting with diverse businesses, generating valuable leads, promoting her radio station's services to over 350,000 listeners, and building deeper relationships through weekly meetings. She emphasizes the importance of having a strong elevator pitch to clearly articulate who you are, what problem you solve, and how people can reach you.