The Boardroom Memo

The Boardroom Memo

By NetconomyBusinessTechnologyEducation
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The Boardroom Memo episodes

  • Winning Hearts and Market Share: AI-Powered Customer Loyalty
    Julia Knutti (SAP) and Manuela Fritzl (NETCONOMY) discuss shifting from transaction rewards to brand love using agentic solutions.

    Traditional loyalty programs are struggling to maintain consumer engagement, with shoppers active in less than half of the programs they join. In this episode of The Boardroom Memo Powered by NETCONOMY, we explore how enterprise brands are shifting from discounting transactions to cultivating true "Brand Love" powered by Agentic AI and modern CX architecture.

    Featured GuestsJulia Knutti – Chief Revenue Officer Customer Experience, SAP MEE

    Manuela Fritzl – Head of Business and Platform Advisory, NETCONOMY

    41 min
  • Demystifying ERP: Building the Connected Enterprise
    Unlocking digital growth by bridging front-end customer experience with a modern, cloud-native backend.

    Demystifying ERP and Building the Connected Enterprise

    In this episode of The Boardroom Memo, we lift the veil on ERP modernization and explore why the traditional approach to enterprise software is no longer enough to survive in an increasingly automated world.

    Our guests, Martin Barzauner (CEO, NETCONOMY) and Patrick Pierron (Executive Director ERP Practice, NETCONOMY), discuss the launch of NETCONOMY's new integrated SAP practice and explain how connecting your customer-facing platforms with a clean, cloud-native digital core is the ultimate competitive advantage.

    "Moving 20 years of customized, siloed code into a cloud environment isn't a transformation—it's just relocating technical debt."

    — Patrick Pierron

    37 min
  • Agentic AI Use Cases with Real ROI
    Moving past the hype into 2026: how enterprises deploy autonomous workflows, enrich data, and augment teams for true business value.
    Welcome back to The Boardroom Memo, the NETCONOMY podcast where we cut through the noise on enterprise technology and focus on what actually moves the needle. In this episode, we step out of the proof-of-concept hype of previous years and firmly into the Agentic Era of 2026. What does it take to turn agentic AI technology into actual corporate value? Our host Leon Haider (Marketing Manager) is joined by NETCONOMY experts Boban Djordjevic (AI and Data Department Lead) and Maximilian Zollneritsch (Head of Technical Enablement). Together, they share their first-hand experiences from the field, dissecting why enterprise execution is less about "magic boxes" and more about robust infrastructure, microservices, and traditional software engineering governance. We dive deep into two tangible use cases showing real ROI: An internal deep-research agent built with the Google Agent Development Kit (ADK) that automates complex pre-sales lead scoring –accomplishing in hours what used to take months of manual research. Practical external commerce applications, focusing on product data enrichment pipelines and integrated cart optimization agents that ditch boring chat bubbles for smarter, dynamic user experiences. Finally, our guests lay down the ultimate tech foundation on Google Cloud Vertex AI (Agent Platform) and its powerful synergy with SAP enterprise environments, ending with foundational advice for executives who want to kickstart their agentic journey tomorrow.
    59 min
  • Agentic Commerce: Buying Without Buyers
    How AI shopping agents are disrupting retail and why your data is the new "buy button".

    Episode Summary For 25 years, e-commerce has been about attractive interfaces designed to trigger human emotions. Today, that model is being disrupted by Agentic Commerce, where AI agents browse and execute purchases with minimal human intervention.

    Key Chapters & Talking Points

    [00:00] The Death of the Interface: Moving from green "buy" buttons to structured data that machines can read in milliseconds.

    [10:00] The B2C Personal Shopper: How brands survive when impulse buys and Instagram clips no longer influence the buyer.

    [20:00] The $15 Trillion B2B Revolution: Why procurement bots will negotiate factory-level deals in seconds, potentially reframing the role of Sales Managers.

    [30:00] Trust, Bias, and Governance: Who is liable when an agent makes a financial mistake, and how do we ensure "proof of quality"?

    [45:00] Redefining Loyalty: Moving from "earn and burn" points to providing high-quality benefits so that agents are instructed to prioritize your brand.

    Stats Mentioned in This Episode

    $3–5 Trillion: The projected global volume of agentic B2C commerce by 2030 (McKinsey).

    $15 Trillion: The B2B spend expected to be mediated by agents by 2028 (Gartner).

    GEO (Generative Engine Optimization): The new frontier of optimizing for LLMs rather than search engines.

    Featured Guests

    Manuela Fritzl: Head of Consulting at NETCONOMY.
    Daniel Reicher: Customer Director at NETCONOMY.

    51 min
  • Entering the Agentic Age – Leading Across the Great Divide
    NETCONOMY's CEO and COO explore the shift from Generative to Agentic AI and how leaders can navigate the widening gap in AI adoption.

    ### The first episode of The Boardroom Memo addresses the urgent need for companies to transition from experimenting with chatbots to implementing autonomous, agentic processes.

    Our guests discuss the cultural, technical, and strategic shifts required to survive the next decade of digital transformation.

    Timeline & Highlights

    [00:00] The 2030 Prediction

    Why AI adoption is now a matter of corporate survival

    [07:00] Defining the Agentic Age

    Moving from AI that "talks" to AI that "does"

    [15:00] The Iron Man Philosophy

    Why experts belong in the pilot seat, even as the plane gets smarter

    [22:30] Mindset Shifts

    Overcoming the European "lawyer mindset" to embrace experimentation

    **[30:00] **The Ecosystem Play

    A breakdown of SAP’s core process strength vs. Google’s technological superiority

    **[40:00] **Reducing Latency

    How agents implement decisions in seconds, not weeks

    **[45:00] **The Path Forward

    The NETCONOMY Agentic AI Readiness Checklist

    Key Takeaways

    Augmentation > Automation

    The goal is to relieve humans of "boring stuff" so they can focus on high value strategy and customer happiness

    Data Foundations

    You cannot have an effective agentic layer without unified, high quality data and clearly defined processes

    The Pilot Analogy

    Even if a plane can fly easy routes on its own, you still need a pilot to orchestrate the system and handle complexity

    Resources Mentioned:

    Agentic AI Readiness Checklist

    A strategic tool for executives to evaluate their digital foundation

    Ecosystem Insights

    Perspectives on SAP Jewel, Google Agent Development Kit, and Microsoft Copilot

    51 min

About The Boardroom Memo

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The Boardroom Memo is a podcast by NETCONOMY about the future of commerce, customer relationships, and digital business.