The Boardroom Podcast by Zeilhan

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》》》EPISODE LINKS《《《

Erin's Linktree: https://linktr.ee/eacraske

》》》EPISODE CHAPTERS《《《

Episode Preview & Intro: 0:00

Episode Start: 2:00

Delayed Gratification & Being Successful: 2:10

Experiment of Delayed Gratification's Impact On Long-term Success: 4:30

Delayed Gratification & Business Success: 7:00

Profits vs Return On Investment - Which Is Better: 11:25

Decisions Businesses Make That Lead To Failure: 12:15

What Is A Business Strategy: 14:10

The Importance Of Strategy In A Successful Business: 15:50

How To Know When Your Business Lacks A Strategy For Success: 18:30

Business 101 - Mistakes To Avoid For A Successful Business: 21:50

Business Success Stories: What Successful Businesses Are Doing Right: 27:20

Why Your Company Needs To Be Purpose-Driven: 32:10

Signs That Your Business Is Failing: 40:00

Is Business Personal: 44:00

More About Erin Andrea Craske: 46:55

Purpose To Profitability Flow by Erin Andrea Craske: 47:45

How To Hire Erin Andrea Craske: 51:08

Erin's Thoughts On Culture: 56:50

Outro & End: 1:01:45

Erin Andrea Craske's The Boardroom Podcast Guest Recommendation: 1:05:40

》》》DESCRIPTION 《《《

In episode 37 of The Boardroom Podcast brought to you by Zeilhan we will speak with Erin Andrea Craske.

Erin Andrea Craske is an award-winning strategist with a 20-year career in the industry, rising to Global Head of Consumer Brands.

Her expertise extends to strategic development, profitability, leadership, and communication. Armed with 16 years of successful leadership and coaching experience, she has emerged as an ICF-certified executive transformation coach.

She empowers conscious business rebels to achieve success on their terms and build a profitable business while amplifying a ripple effect of goodness.

Her 20 years in business strategy and leadership, continuous professional development, endless interviews with business owners, profound personal transformation, mental health and psychology studies, and the research carried out to write the 'From Purpose to Profit' strategy guide equipped her with a valuable understanding of why businesses fail and how they can succeed.

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》》》BECOME A GUEST ON THE BOARDROOM PODCAST《《《

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》》》PODCAST LINKS《《《

Find Us On Spotify: https://podcasters.spotify.com/pod/show/zeilhan

Find Our Other Shows On Spotify: https://podcasters.spotify.com/pod/show/zeilhan1

Find Us On Apple Podcast: https://podcasts.apple.com/jm/podcast/the-boardroom-podcast-by-zeilhan/id1715997061

》》》EPISODE LINKS 《《《

Plabook Education: https://plabookeducation.com

》》》EPISODE CHAPTERS《《《

Episode Preview & Intro: 0:00

Episode Start: 3:09

Who Is Dr. Philip William Hickman: 3:56

3 Books To Read by Dr. Hickman: 6:40

Dr. Hickman's Most Rewarding Achievement: 7:48

The Importance of Education: 10:35

EdTech - Technological Revolution in Education Using AI: 14:20

Literacy Rates Related To Incarceration Rates In The US: 16:00

The Current Education System Is Designed For The Past: 17:30

What Is Wrong With The American Education System: 18:50

What Parents Can Do To Give Their Children An Advantage In School: 23:10

The Link Between Literacy & Crime Rates: 29:50

How Your Environment Can Help You Be Successful In School: 32:00

Technology Will Improve Education: 37:00

Entrepreneurship Opportunities In Education: 40:00

Dr. Philip William Van Hickman Plabook Education: 41:30

Using Games To Improve Education: 46:00

How To Have More Children Take Education Seriously: 52:43

Using Positive Psychology To Improve Education: 59:00

How To Ensure Learning Is Effective: 1:03:00

Outro & End: 1:05:10

Dr. Philip William Van Hickman's The Boardroom Podcast Guest Recommendation: 1:06:00

》》》DESCRIPTION 《《《

Falling Literacy Rates Increases Crime

82% of Prison Inmates Have A Reading Impairment

73% Of Crimes Are From Highschool Dropouts

In episode 36 of The Boardroom Podcast brought to you by Zeilhan we will speak with Dr. Philip William Van Hickman who is a preeminent authority in education, artificial intelligence, and educational technology.

Also known as Dr. Phil, is a renowned educational expert, EdTech visionary, psychologist, author, and entrepreneur. With a strong academic background, including five postgraduate degrees and doctorate, he has held various leadership positions in both rural and large school districts in the USA.

As a distinguished public speaker, Dr. Phil has presented at national conferences and workshops for organizations such as the U.S Department of Education and Columbia University. He is a prolific author with three books that showcase his groundbreaking methodologies in leadership, personalized learning, and emotional intelligence.

Dr. Phil is a versatile entrepreneur, having created Plabook, an AI powered reading technology solutions firm. He has also co-founded multiple nonprofit organizations and played a key role in successful Edutech ventures.

His most recent accomplishment is founding Plabook, a multimillion-dollar company that uses AI, gamification, and speech recognition to help children learn to read. Dr. Phil continues to develop cutting-edge technology to enhance personalized learning and immersive reading engagement for students in the 21st century.

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》》》EPISODE LINKS《《《

Eugina Jordan's Website: https://www.euginajordan.com/

Eugina Jordan's Book - Unlimited: The Seventeen Proven Laws for Success in a Workplace Not Designed for You: https://www.amazon.com/UNLIMITED-Seventeen-Success-Workplace-Designed/dp/B0C87SCZNL

》》》EPISODE CHAPTERS《《《

Episode Preview & Intro: 0:00

Episode Start: 3:28

The Importance of Go To Market Strategies & Business Success: 4:15

The Biggest Mistake Businesses Make When Starting & Launching A New Product: 5:20

How To Get Hired In Your Dream Job: 7:08

How To Be Successful Despite Your Circumstances: 10:00

A Day In The Life Of A CMO: 14:40

How To Have A Successful Product Launch: 16:50

How To Use Storytelling In Marketing To Get More Customers: 19:20

How To Convert More Customers At Every Stage of The Sales Cycle: 24:20

Marketing Is Personal: 27:00

Zig Ziglar's Sales Advice To Double Your Sales: 27:50

Is Business Personal?: 29:25

Do Not Let Your Career Define Your Identity: 30:24

A CMO's Guide To Achieving Work Life Balance: 32:10

Unlimited: The Seventeen Proven Laws for Success in a Workplace Not Designed for You Author Review: 34:38

How Eugina's Book Help Women Get In Leadership Position: 40:00

Eugina's Most Impactful Experiences: 43:10

Eugina Jordan's Advice To Become Successful: 45:08

Eugina Jordan's Career Achievements & Experiences: 46:15

Outro & End: 47:45

Eugina Jordan's The Boardroom Podcast Guest Recommendation: 48:28

》》》DESCRIPTION 《《《

In episode 35 of The Boardroom Podcast brought to you by Zeilhan we will speak with award-winning marketing leader with a proven track record in creating and leading new market categories Eujina Jordan.

Eugina started her telecom career as a secretary and has now become the CMO of the telecom ndustry organization Telecom Infra Project (TIP).

She has been called to create strategic marketing plans and launch brands and innovative products for small and large Fortune 500 companies. She has over 23+ years of strategic marketing leadership experience and was instrumental in creating the Open RAN market category.

She is also an inventor, holding 12 patents, including 5G, cloud, AI, and Open RAN.

Eugina regularly writes for RCR Wireless News, The Fast Mode, and others, as well as a frequent podcast guest. Eugina’s technical acumen shines through as she analyzes market trends and disruptive technologies in the technology innovation landscape.

As a thought leader, Eugina provides a valuable resource for those seeking to comprehend and leverage the transformative potential of 5G, Open RAN, and AI.

She is often quoted in the media, including Forbes, EE Times, TelecomTV, Fierce Wireless, and others. She has been a speaker for leading industry events, including Mobile World Congress, AfricaCom, ConnectX, and others on leadership, technology, and marketing topics.

Her passion is to mentor other women in tech. Her leadership book “UNLIMITED: The 17 Proven Laws for Success in a Workplace Not Designed for You” was published in June of 2023.

She won the outstanding achievement “Diversity in Tech” GLOMO Award by GSMA at MWC 2023. She has been nominated as a CMO to watch by the CMO Alliance in 2024.

Thank you for watching the episode.

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Talk To Our Team: https://zeilhan.com/consultation

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Earn up to $500 per referral as an affiliate: https://zeilhan.com/affiliates

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》》》EPISODE LINKS 《《《

David's Podcast Leading With Integrity: https://leadernotaboss.com

David Hatch's LinkedIn: https://www.linkedin.com/in/davidhatch-leadernotaboss/

》》》EPISODE CHAPTERS《《《

Episode Preview & Intro: 0:00

Episode Start: 1:57

Who Is David Hatch: 3:00

The Most Important Lesson About Leadership: 5:35

Poor Leadership Red Flags To Avoid: 9:27

How To Address Poor Leadership In Your Company: 12:00

Why Your Employees Are Disengaged & Companies Pay So Much: 18:00

How To Increase Employee Engagement: 19:45

The Real Cost Of Low Staff Retention Rates: 22:09

How To Get The Best Results From Leadership Training: 25:30

Leading With Integrity Podcast by David Hatch: 30:00

David Hatch's Free Leadership Resources & Online Group: 33:00

The Best Resources To Learn About Leadership: 40:00

How To Connect With Your Team: 42:00

David Hatch's Thoughts On Servant Leadership: 47:20

How Great Leadership Made Walmart A Superstore: 50:40

Outro & End: 52:45

David Hatch's The Boardroom Podcast Guest Recommendation: 53:25

》》》DESCRIPTION 《《《

In episode 33 of The Boardroom Podcast brought to you by Zeilhan, we will speak with Podcaster, Leader, Learner, Mentor, and Project Manager David Hatch.

“Everyone has a story to tell about a bad manager. I'm on a mission to change that by bringing great leadership to every new manager I meet,” reads the introduction to David Hatch's public bio.

Leadership has always been a passion for David. After a career spent in a series of small businesses during 15 years in the aerospace industry, the last 6 of which were in a space start-up in the UK, David's learned the secret to successful management is in the ability to apply great leadership. And the secret to great leadership is all about your integrity, putting people before profits, and pretty much just not being an ass.

Leaving that career and starting out on his own, today he help new and first-time managers be more effective, engaging, and successful as leaders whilst avoiding the burnout, stress, disinterested staff and other nasty problems that tend to crop up around bad leadership.

David cares about this because everyone's had that bad manager experience at least once in their career; bad leadership is everywhere, it seems. But it shouldn't be!

And because making the transition from practitioner to manager, from doing the work to leading the work is tough – change is difficult at the best of times – this particular transition can be the most difficult many people will face in their career, but it’s definitely going to be the most difficult SO FAR. It’s also the career stage where you’ll be least likely to get access to leadership development.

So that's what is what David is all about, helping new managers be more effective via better leadership skills. He focuses on tech-driven small businesses and start-ups, and is on a mission to spread great leadership as far and wide as he can.

Thank you for watching the episode.

Hit subscribe to know when we post new episodes.

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》》》SPECIAL OFFER《《《

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》》》EPISODE LINKS 《《《

Hire Jesse: https://methodandmetric.com

》》》EPISODE CHAPTERS《《《

Episode Preview & Intro: 0:00

Episode Start: 2:10

Who Is Jesse Ringer: 3:00

Why SEO Is Important For Business Growth: 3:43

How To Hire The Right SEO Agency Or Employee: 5:40

SEO Mistakes That You Should Avoid: 8:40

Are SSL Certificates An SEO Ranking Factor: 10:40

A Simple SEO Strategy For Beginners: 13:00

Is AI-Generated Content Good For SEO & Google Ranking: 16:20

How Jesse Used SEO To 5X His Client's Therapy Practice: 21:20

How To Hire Jesse's SEO Agency: 23:50

Why Your SEO Strategy Is More Important Than Social Media Marketing: 25:50

What Is The Best Digital Marketing Media With The Highest ROI: 28:13

Why We Don't Need The New & Shiny Marketing Strategy: 29:30

Is AI The Future Of Search: 35:00

Is TikTok Changing How We Search & Interact With Information: 42:00

Outro & End: 45:20

Jesse Ringer's The Boardroom Podcast Guest Recommendation: 48:00

》》》DESCRIPTION 《《《

In episode 32 of The Boardroom Podcast brought to you by Zeilhan we will speak with accomplished SEO specialist and founder of Method And Metric Jesse Ringer.

Jesse is a content marketer turned SEO specialist that uses proven SEO strategies to help his clients grow their business.

As founder of Method and Metric SEO Agency, Jesse has helped his clients increase their rankings on Google, increase website traffic, and convert this into revenues, profits, and growth for their business.

Today, Jesse will share with us some of what he's learned from his over 1 decade of experience in the SEO industry about what works and the mistakes to avoid when doing SEO.

Thank you for watching the episode.

Hit subscribe to know when we post new episodes.

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Learn How We Can Help You Increase Revenues & Profits: https://zeilhan.com/online-business-success/

》》》SPECIAL OFFER《《《

Talk To Our Team: https://zeilhan.com/consultation

FREE E-Book 26 Proven Ways To Make More Money With Your Website: https://zeilhan.com/free-ebook/

Earn up to $500 per referral as an affiliate: https://zeilhan.com/affiliates

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》》》EPISODE LINKS 《《《

Hire Mark: https://modernrevenuestrategies.com/

Free Download of Are Your Leads Killing Your Business: https://modernrevenuestrategies.com/free-download

》》》EPISODE CHAPTERS《《《

Episode Preview & Intro: 0:00

Episode Start: 1:57

How Mark Osborne Learned Marketing: 2:20

Using AI & Technology In Marketing Decision: 6:00

Biggest Marketing Mistakes To Avoid: 8:30

Successful Marketing Strategy For Startups: 11:00

You Can't Game The Marketing Algorithm: 14:00

This Is How To Use Marketing In Your Business: 15:00

What Is A Sales Success Team And Why You Need One: 18:00

Are Your Leads Killing Your Business? 21:30

How To Make More Money With Fewer Clients & Customers: 25:00

How To Get Better Leads, Clients & Customers For Your Business: 28:00

How To Double Your Revenues In 90 Days: 31:31

Hire Mark Osborne: 34:30

A Marketing Message That Drives Sales: 36:20

Mark Osborne's Success Stories: 39:30

Successful Marketing Strategy Breakdown: 45:10

Stanley Mugs Marketing Strategy Breakdown: 47:00

Outro & End: 50:20

Mark Osborne's The Boardroom Podcast Guest Recommendation: 50:45

》》》DESCRIPTION 《《《

In episode 31 of The Boardroom Podcast brought to you by Zeilhan we will speak with AdAge recognized “Marketing Technology Trailblazer” (2017) and author of a number 1 Best Selling B2B Marketing and Sales book (#1 in 10+ Amazon Categories) titled “Are Your Leads KILLING Your Business?” Mark Osborne.

Named by Ad Age magazine as a “Marketing Technology Trailblazer” and Author of a #1 Selling B2B Marketing book on Amazon, Mark Osborne has two decades of experience creating revenue systems for SaaS, Technology, and B2B Services firms.

He has deployed data-driven analytics and media optimization solutions for many of the Fortune 500 and forged successful partnerships with Meta (Facebook and Instagram), Google, and Twitter.

Mark has a Masters in Business Administration from USC’s Marshall School of Business, where he focused on marketing and participated in the Summer Start-up incubator at the Lloyd Greif Center for Entrepreneurial Studies.

Mark works as a Fractional CMO for B2B firms guiding CEOs, marketers, and sales leaders with the systems and strategies they need to adapt to today’s challenging B2B landscape and to achieve predictable business success.

Thank you for watching the episode.

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Episode Start: 2:48Who Is Grill Culture Founder Thierry Oliva: 4:10

The Three Most Impactful Moments of Thierry Oliva's Life: 9:00

Thierry Oliva's Childhood: 12:30

Three Most Important Things To Do To Become Successful: 15:00

One Tragic Experience That Shaped Thierry Oliva's Identity: 19:30

Why Thierry's First Business Failed: 24:15

How Thierry Oliva Started & Built Grill Culture: 31:00

What Are Thierry Oliva's Favorite Grill Culture Experiences: 39:40

How Thierry Oliva Uses AI & Chat GPT For Grill Culture: 43:15

How Can We Be Happier Despite All Our Challenges: 47:30

The Easy Way To Be Happy & Successful: 45:00

Thierry Oliva's The Boardroom Podcast Guest Recommendation: 55:30

Thierry has trotted the globe tasting amazing food, whipped up some killer recipes, and even geeked out on using AI for food blogging.

So, whether you're simple podcast listeners or you are into drool-worthy food tales, looking for BBQ inspo, or curious about blogging with a tech twist, Thierry has got some fun stories up his sleeve.

Picture this: a French kid, born under the African sun in Ivory Coast, where his heart first danced to the rhythm of sizzling barbecues.

But life had its twists; he had to flee to Morocco amidst the clamor of a civil war.

From 2000 to 2013, his desire to discover the world took him on a culinary odyssey, sampling the world's most delectable delights.

Then, in 2013, he found his home in sunny Orange County, California, America with his wonderful wife and kids, crafting his very own American Dream and creating GrillCulture.com.

His global journey, with its highs, lows, and smoky BBQ stops, feeds into every sizzling article and recipe he shares.

Dive into Thierry Oliva's world, where every grill mark tells a story!

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Learn How We Can Help You Increase Revenues & Profits: https://zeilhan.com/online-business-success/

Free Clarity Call: Let Us Help You Increase Revenues & Get More Customers/Clients: https://calendly.com/zeilhanco/15min

Join Our Email List & Learn To Grow Your Business For FREE: https://zeilhan.com/youtube-email-subscribe/

Learn How We Can Help You Increase Revenues & Profits: https://zeilhan.com/online-business-success/

》》》SPECIAL OFFER《《《

Talk To Our Team: https://zeilhan.com/consultation

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》》》EPISODE LINKS 《《《

Sonia Couto's Podcast: Tenacity With Sonia C

Menusano: https://menusano.com

》》》EPISODE CHAPTERS《《《

Episode Preview & Intro: 0:00

Episode Start: 2:13

Who Is Sonia Couto: 3:20

How Can A Woman Get In Tech And What Is It Like Being A Woman In Tech: 5:50

Small Business Entrepreneurship Success Tips: 13:00

Being Disrespected As A Woman In Tech: 17:00

Why Is There So Few Women In Tech: 21:15

Hiring Men vs Women In Your Company: 31:00

Do Women Get Paid Less Then Men: 35:30

Why Women Make Less Than Men: 40:00

Breast Cancer Survivor Tells Her Story: 44:35

How To Cope With Breast Cancer Diagnosis: 47:50

How To Cope With Cancer and Illness: 52:10

Sonia Couto's Health Tech Company - Menusano: 53:58

Outro & End: 57:28

Sonia Couto's The Boardroom Podcast Guest Recommendation: 58:00

》》》DESCRIPTION 《《《

In episode 28 of The Boardroom Podcast brought to you by Zeilhan we will speak with two-time tech founder, managing director, and board member with a 17-year tenure in the tech industry Sonia Couto.

A breast cancer survivor, she has navigated the complexities of a male-dominated field with expertise and determination. Her passion is deeply rooted in technology, entrepreneurship, and health, and she is dedicated to mentoring founders to overcome early-stage challenges and cultivate a mindset for sustained growth.

Her approach to problem-solving is characterized by simplicity and clarity. Sonia focuses on breaking down complex challenges to their essence and tackling them with direct and effective strategies.

This approach has been crucial in transforming nascent ideas into successful, globally recognized market-leading products.

Sonia's personal journey as a breast cancer survivor who worked through her treatments and surgeries, including a double mastectomy and four surgeries, stands as a powerful testament to resilience and strength.

Her experience inspires others, exemplifying the power of perseverance and a positive attitude in the face of adversity.

Furthermore, Sonia has earned recognition for her skill in revitalizing promising concepts that initially failed and were abandoned by her original founding teams.

Her success in guiding these projects to global acclaim underscores her exceptional talent in recognizing and fostering potential, even under difficult conditions.

This aspect of her career showcases her proficiency in implementing effective turnaround strategies, solidifying her status as a visionary leader in the tech industry.

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