How do you price a home to sell for the most it possibly can? In this video I share a recent sale where my clients wanted to list for $950,000, and I told them that number was too low. Because I'd done my research and live right in the neighborhood, I believed we could get more, so we listed at a million. The result: around twenty showings the first weekend, six offers, an all-cash buyer using an escalation clause, and a final sale price of $1,117,000, nearly $170,000 more than they first wanted. I'll break down the pricing conversation, how an escalation clause actually works, and why getting the number right changed their entire move to San Diego. If you're thinking about selling in the Louisville area, this one's for you.