In this episode, Becky is joined by Fiona Scott, founder of Fiona Scott Media Consultancy, an award-winning PR professional who has spent over 40 years working across radio, television, newspapers and public relations. Having run her own successful consultancy for the past 18 years, Fiona shares her passion for storytelling, helping businesses raise their profile, and making people visible through the power of the media.
From Journalism to Public Relations
Fiona reflects on her remarkable career, from working as a journalist covering stories for newspapers, radio and television to establishing her own media consultancy. She explains why she loves uncovering stories that matter and how consistent, authentic communication can build momentum, creating its own energy over time.
Becky and Fiona also look back at how they first met through a mutual connection, Stefan Thomas, around two years ago. At the time, Becky was trying to manage all of the public relations for the Loo of the Year Awards herself. After meeting Fiona, it quickly became clear that her experience and enthusiasm would help take the organisation's profile to a new level. Eighteen months later, the partnership continues to go from strength to strength.
Finding the Stories Behind the Awards
Fiona admits that, like many people, she initially thought the Loo of the Year Awards was simply another awards ceremony. However, it didn't take long for her to realise it was something much more significant. She compares the grading scheme to the Food Hygiene Rating System, highlighting how independent recognition gives the public confidence and encourages businesses to continually improve their facilities.
The conversation explores why high-quality away-from-home washrooms matter to everyone, particularly those living with health conditions or disabilities, where access to clean, accessible facilities can make the difference between enjoying a day out or feeling isolated at home. Fiona also shares how travelling around the UK with her husband in their caravan has made her even more aware of the importance of good washroom provision.
Business, Books and Family
Fiona talks about the two books she has written. Her first shares the realities of starting and running a business, offering an honest insight into the challenges and rewards of entrepreneurship. Her second draws on her years as a newspaper journalist, recounting some of the memorable stories and experiences she encountered throughout her career. Both books provide fascinating reading for anyone interested in business, journalism or storytelling.
The discussion also celebrates the important role of micro businesses within the UK economy. Fiona explains why she is passionate about championing small businesses and dislikes seeing them underestimated. Becky and Fiona compare notes on how both of their children have become involved in supporting their respective family businesses and the value of working together across generations.
Looking to the Future
Looking ahead, Fiona shares her ambitions to continue growing her consultancy, expanding the range of services she offers clients and, of course, writing more books.
Becky and Fiona also discuss how they can continue raising the profile of the Loo of the Year Awards. Ideas include taking The Bog Cast on the road, reaching new audiences, and continuing to normalise conversations around washrooms, hygiene and even the subjects many people still shy away from discussing, wee and poo.
The episode concludes with Fiona encouraging listeners to become part of the campaign for better washrooms. If you spot a Loo of the Year Awards window sticker or certificate displayed in a business, take a photograph and send it in so together we can celebrate those organisations that are investing in excellent washroom facilities.
An engaging and inspiring conversation about storytelling, entrepreneurship, raising awareness, and why giving recognition to excellence can make a real difference to businesses and communities alike.
For more information about the Loo of the Year Awards, visit www.loo.co.uk, Becky Wall BEM | LinkedIn or for Fiona visit www.scottmedia.uk, Fiona Scott | LinkedIn