How do you take a brand from dated to defining? For Dylan Jones, it started with a clear vision, a few audacious hires, and the nerve to challenge tradition from the inside out.

In this episode, Dylan reveals the calculated risks behind GQ’s reinvention, the behind-the-scenes battles that shaped its new voice, and how one outrageous idea proved he was the right person for the job.

From navigating corporate pressures to redefining authenticity in media, it’s a candid look at transformation, leadership, and the power of trusting your vision when the stakes are high.

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