I’m too young to remember the golden age of advertising, but I’ve been told that there was a time when people would receive “packages” through the “post.” I did a little digging and learned that this was, in fact, the case for many years.
More than that, though, I learned that this was actually the primary way direct-response marketing took place for years! During my research, I stumbled across an article published by a billion-dollar marketing firm that made me realize that the old school ad men actually had an advantage that we’ve lost today with everything going digital.
It’s something that nobody does anymore, but that has been noted to boost ROI by as much as 4X in businesses selling high-ticket and continuity programs. I can’t believe nobody else is talking about this!
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