The Bones of Advertising

By Red Crayon

A weekly ramble down the rabbit holes littering the brand and advertising landscape. Join us each week as we look for new perspectives and something meaty to chew over.

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FAQs about The Bones of Advertising:

How many episodes does The Bones of Advertising have?

The podcast currently has 119 episodes available.

The Bones of Advertising episodes:

December 15, 2020Labels
Please join the King of Possibility and the Clown Prince of Enthusiasm as we take a quick-ish romp through the dangers of dodgy definitions. This week we look at:
The need to look beyond what people claim they can do.
Why “digital” limits your effectiveness
How titles can be sort of right and completely wrong, at the same time
Writers who can’t spel (mispelt on purpose)
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18min
December 15, 2020You Are Not Your Customer
Another juicy bone. Join us as we take a shallow dive into the pool labelled, “You are not your customer”.
Conversation starters include:
The need to talk the customer’s language not your own
Your media choices are not your customer’s choices
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15min
November 10, 2020Agency Relationships
Another week, another bone. Join us for a juicy mouthful of client/agency relationships, great insights and bad impersonations.
What should you look for in an agency?
What should an agency look for in a client? How to spot the one that’s right for you.
What’s the number one secret to choosing the right agency?
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23min
October 19, 2020Research
Join us as we take a few meaty chunks out of the rump of advertising research. 20 slightly manic minutes mingled with some more carefully considered perspectives on the value of research.
Where should research be used?
Where should research be avoided?
How research can make advertising more effective. Or not.
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20min
October 15, 2020Perspective
How do you stand out when everyone’s yelling the same thing? Join us for 20 lighthearted minutes on perspective as we chew over:
Triggering senses to encourage re-purchase.
The fourth quadrant of business impact.
Why businesses can profit from doing things 1% better.
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21min
October 12, 2020Prospecting in Isolation
Another 20 minutes of banter and observation – chewing over the bone of business prospecting. How do you find new business, and how do you find new business in isolation? We look at:
The two most visible personality types observed at this time.
Is it OK to talk about making money in lock down?
The importance of resilience.
When “No” means “No, not now” not “No, not ever.”

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21min
October 09, 2020 Marketing and Margin
This week we explore the notion that if you don’t need margin you don’t need marketing. Reducing price leads to reducing margin, reducing margin leads to a business that is no longer viable. The relationship between sales and marketing is so important, if both teams are connected and working from the same data set we see a far greater propensity for business success. Marketing creates the promise, builds value and can deliver the opportunity and sales needs to continue the ‘on brand’, nurtured journey through to the sale. Pipeline and Funnel are the same thing.
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22min
October 09, 2020 Relevance in Advertising
Why would brands be advertising a message that has nothing to do with their purpose? Sense check, be relevant and think before you advertise! Don’t throw out your marketing plan, don’t think you’re not allowed to make money, and stay the course and aim to influence consumer preference.
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28min
September 24, 2020 Marketing in Isolation
Marketing in isolation can run the very real risk of your world view becoming ‘the only’ world view. Without colleagues around you to bounce ideas off or to test the sanity of new ideas, brands can become a misaligned extension of yourself.
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29min

FAQs about The Bones of Advertising:

How many episodes does The Bones of Advertising have?

The podcast currently has 119 episodes available.