The Bones of Advertising

By Red Crayon

A weekly ramble down the rabbit holes littering the brand and advertising landscape. Join us each week as we look for new perspectives and something meaty to chew over.

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FAQs about The Bones of Advertising:

How many episodes does The Bones of Advertising have?

The podcast currently has 119 episodes available.

The Bones of Advertising episodes:

September 09, 2021 The Campaign Palace
The second in our series of Great Australian agencies, we take a look back at the magnificence that was The Campaign Palace. Arguably, the agency that defined advertising in Australia.
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22min
September 03, 2021 Qantas Ads
Prompted by the latest tear-jerker from Qantas, we look at a potted history of Qantas advertising from the ridiculous to the jingoistic to the sublime.
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17min
August 27, 2021 The Greatest Ad of All Time?
This week we take a look at some of the greatest ads of all time and ask ourselves, “But which one was the best?” A surprise at #1? You be the judge.
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26min
August 19, 2021 Science (Of Advertising)
We discuss the release of one of the most well-researched reports into the power of advertising for smaller brands. A must watch for anyone needing to maintain sales.
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16min
August 12, 2021 Brand Reinvention
A little 20 minute snack on the bone of brand re-invention – looking at some great Aussie brands that have sought to reinvent themselves – or not. Join us. Go on.
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22min
August 05, 2021 The Economist Advertising
A masterclass for aspiring writers this week. A look back in wonder at The Economist advertising and the genius of simplicity.
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16min
July 30, 2021 The Good, the Bad and the Ridiculously Good Looking
This week, a 20 minute ramble through a delightful mixed bag – the good, the bad and the ridiculously good looking. And a Matt LeBlanc ad. Join us for the fun.
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17min
July 22, 2021 Covid Communications
Have you noticed how COVID ads are appearing like a plague? Join us as we look at a couple of COVID related ads and wonder what advertising lessons we can learn from this bunch..
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19min
July 15, 2021 Australia's Great Advertising Agencies
A return from a mid-year break marked by a look back at one of Australia’s great advertising agencies. Join us for a look at how Mojo gave Aussie advertising its voice.
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30min
June 25, 2021 Beer Ads
Crack open a coldie and settle in for 25 minutes of beer ads, from the traditional to the humorous to the What Was That? Lots of lovely ads, and a few lessons to pull from the bones and chew over.
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27min

FAQs about The Bones of Advertising:

How many episodes does The Bones of Advertising have?

The podcast currently has 119 episodes available.