What does it really take to write, launch, and protect a book in today’s world?

In this episode of be. What Works Weekly, Mike sits down with Julie Trelstad — a 30+ year publishing veteran and self-described “book futurist” — to break down what’s actually happening in the publishing industry.

With over 4,000 books being released every week (and nearly 30% reportedly AI-written), standing out — and protecting your work — has never been more important.

Julie shares:

• Why people really want to write a book (hint: authority starts with “author”)

• How to identify the one book only you can write

• Realistic timelines from idea to Amazon

• The truth about Amazon bestseller strategies

• Why selling direct to your audience may be smarter than relying on Amazon

• How AI can help — and how it can hurt — authors

• New tools for protecting intellectual property in the age of AI

If you’ve ever thought about writing a book — to build authority, grow your business, or serve your niche — this conversation gives you the practical roadmap.

Because in a crowded marketplace, your voice is still your advantage.