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What does it really take to create a massive pop culture convention that draws thousands of fans and A-list celebrities? In this fascinating conversation with Rob and Michele Young, we pull back the curtain on SC Comic-Con to reveal the extraordinary partnership, meticulous planning, and passionate vision behind one of the Southeast's premier geek gatherings.
Michele shares her journey from Clemson University business manager with zero comic book experience to becoming the organizational mastermind handling celebrity logistics, travel arrangements, and the color-coded spreadsheets Rob describes as "something out of Star Wars." The couple's complementary talents have transformed their convention from a 350-person charity event in a Howard Johnson's motel to an impressive 185,000-square-foot extravaganza at the Greenville Convention Center.
The 2025 lineup showcases their strategic approach to guest selection, featuring Vincent D'Onofrio (Kingpin from Daredevil), Giancarlo Esposito (Breaking Bad, Mandalorian), Phil Dunster (Ted Lasso), Jonathan Frakes and Brent Spiner (Star Trek), wrestling legend Sting, and many more – carefully chosen to represent different fandoms and entertainment genres. We learn how planning begins 14 months in advance, with advertising spanning traditional media, streaming platforms, and grassroots promotion.
Beyond the business aspects, we discover the Youngs' commitment to supporting veterans through ticket donations and their dedication to featuring local restaurants in their green room catering. Their story is a masterclass in turning passion into community impact, proving that sometimes the most powerful superheroes at a comic convention are the ones working behind the scenes. Don't miss this chance to learn from the dynamic duo bringing geek culture to life in Greenville on April 5-6!
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