The Bootstrap - Building Startups from Scratch

As a product focused startup podcast, it’s impossible to spend too much time talking about market positioning. What is it and what simple and affordable strategies can bootstrapping founders use to find it, reassess it, and find it again? 

To unpack that I’m joined by Michelle Picoto,  Michelle is the Co-Founder of Deepstar Strategic. She's spent the last 17 years driving business growth through positioning, messaging, and go-to-market strategies, across tech startups, agencies, and enterprises in Europe and Australia.

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The Bootstrap is a production of Swivol Media and The Product Bus. It was developed by Scotty Allen, and Declan Magee. This episode was produced and written by Declan Magee and edited by Sammy Perryman. Sound design and mix by Rob Clarke

If you’re an early stage founder looking for resources and practical help, check out theproductbus.com and get in touch

Hosted on Acast. See acast.com/privacy for more information.

On this episode, we're joined by Kim Kerton from Good Side of The Bed - and the host, creator, and producer of Unemployed & Afraid - a small business podcast for the brave self-employed with 100 episodes.

Kim is also a creative and commercially minded podcast strategist, helping brands and business owners build themselves big podcasts.

There’s a lot to learn from Kim’s entrepreneurial journey, which started at the age of 21, and we're going to cover it all, with a lot for early stage founders to consider and learn from on the topic of Founder Wellbeing and Growth.

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The Bootstrap is a production of Swivol Media and The Product Bus. It was developed by Scotty Allen, and Declan Magee. This episode was produced and written by Declan Magee and edited by Sammy Perryman. Sound design and mix by Rob Clarke

If you’re an early stage founder looking for resources and practical help, check out theproductbus.com and get in touch 

Hosted on Acast. See acast.com/privacy for more information.

We're back for 2024 with brand new episodes starting this week! In our first show of 2024, we're joined by Jane Del Rosso of The Business of Food to talk about "Taking the Entrepreneurial Leap".

When do you know it’s time to take the lead and follow your entrepreneurial dream? Can you leave it too late? What are the pitfalls to look out for? We talk about this and much more. We also look at how so much of the product mindset and strategy is the same across both digital and physical products.

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The Bootstrap is a production of Swivol Media and The Product Bus. It was developed by Scotty Allen, and Declan Magee. This episode was produced and written by Declan Magee and edited by Sammy Perryman. Sound design and mix by Rob Clarke

Hosted on Acast. See acast.com/privacy for more information.

While The Bootstrap is on a production break,we're bringing you select episodes of another podcast we produce - Starting Line.

Starting Line episodes are founder journey stories, and we've chosen six episodes from that series that exemplify the bootstrapping journey in a range of industries.

This episode, we talk to Lisa Reiner of Curvature Clothing about her pathway to entrepreneurship and her mission to bring inclusively sized slow fashion to the market.

You can find Starting Line in its own feed to listen to other episodes. The Bootstrap will be back with new episodes on 16 January 2024.

Hosted on Acast. See acast.com/privacy for more information.

While The Bootstrap is on a production break,we're bringing you select episodes of another podcast we produce - Starting Line.

Starting Line episodes are founder journey stories, and we've chosen six episodes from that series that exemplify the bootstrapping journey in a range of industries.

This episode, we talk to Anthony Kwok - Co-Founder of Zilio - about his experience in bringing a revolutionary idea in virtual clothes fitting to life - and to market,

You can find Starting Line in its own feed to listen to other episodes. The Bootstrap will be back with new episodes on 16 January 2024.

Hosted on Acast. See acast.com/privacy for more information.

While The Bootstrap is on a production break,we're bringing you select episodes of another podcast we produce - Starting Line.

Starting Line episodes are founder journey stories, and we've chosen six episodes from that series that exemplify the bootstrapping journey in a range of industries.

This episode, we talk to Tania Stacey - Co-Founder of East Forged, about her entrepreneurial journey and her mission to bring Nitro Iced Tea to the Australian Market.

You can find Starting Line in its own feed to listen to other episodes. The Bootstrap will be back with new episodes on 16 January 2024.

Hosted on Acast. See acast.com/privacy for more information.

While The Bootstrap is on a production break,we're bringing you select episodes of another podcast we produce - Starting Line.

Starting Line episodes are founder journey stories, and we've chosen six episodes from that series that exemplify the bootstrapping journey in a range of industries.

This episode, we talk to Jeremy Fleming of Stagekings about his business journey, and navigating the Covid pandemic when events ground to a halt.

You can find Starting Line in its own feed to listen to other episodes. The Bootstrap will be back with new episodes on 16 January 2024.

Hosted on Acast. See acast.com/privacy for more information.

With new startups popping up every other minute standing out is important. Beyond a memorable brand identify is the experience that your prospects and customers have with your business. 

In this episode we're joined by Garry Williams, the Director of Engagement at Tractor Ventures. Over the last three years Tractor Ventures has built a recognisable brand and voice as the premier alt-capital funding solution for Australian and New Zealand Startups, and Garry has had a pivotal role in shaping the brand and the customer experience. 

We're going to unpack that experience, as well as cover the basics of revenue based funding, and most likely Lego is going to get a mention as well!

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The Bootstrap is a production of Swivol Media and The Product Bus. It was developed by Scotty Allen, and Declan Magee. This episode was produced and written by Declan Magee and edited by Sammy Perryman. Sound design and mix by Rob Clarke

If you’re an early stage founder looking for resources and practical help, check out theproductbus.com and get in touch 

Hosted on Acast. See acast.com/privacy for more information.

Do you know the difference between a product mindset and a project mindset? Which one you apply to your startup can have a major impact on your chances of success.

On this Bootstrap Bites, we're discussion "How a project mindset can kill your startup". What's the difference between product / project mindset, how can you use the strengths of each at the right times in the startup journey, and what are the traps to avoid? We have the answers!

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The Bootstrap is a production of Swivol Media and The Product Bus. It was developed by Scotty Allen, and Declan Magee. This episode was produced and written by Declan Magee and edited by Sammy Perryman. Sound design and mix by Rob Clarke

If you’re an early stage founder looking for resources and practical help, check out theproductbus.com and get in touch 

Hosted on Acast. See acast.com/privacy for more information.

The venture capital space is a world unto its own, and when founders misunderstand  what it is and isn’t the results can be disastrous.

What are the basics you need to know, and how should a bootstrapping founder navigate it? To unpack we're joined by Sramana Mitra. Sramana is the founder and CEO of the global virtual incubator and accelerator One Million by One Million, and a highly regarded Silicon Valley entrepreneur and strategist.

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The Bootstrap is a production of Swivol Media and The Product Bus. It was developed by Scotty Allen, and Declan Magee. This episode was produced and written by Declan Magee and edited by Sammy Perryman. Sound design and mix by Rob Clarke

If you’re an early stage founder looking for resources and practical help, check out theproductbus.com and get in touch 

Hosted on Acast. See acast.com/privacy for more information.