The Booze Bruthas

Technology is making it easier than ever to build, market and operate a spirits brand. AI can generate campaigns, analyze consumers, predict trends and automate work that once required entire teams.

But there's a catch: everybody else has access to the same technology.

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In Episode 22, Dee and NG take the technology conversation one step further and examine the battle between Human vs. Machine vs. Opportunity. They explore which jobs technology could change, which human skills remain difficult to replace, and whether independent brands should fear automation—or use it to compete against companies with vastly larger teams and budgets.
And there's one question hanging over the entire episode:
If the machine can do the work...what becomes our job?

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For generations, Black and Brown consumers have helped define drinking culture—but ownership, distribution and access haven't always reflected that influence.

Live from the fifth anniversary of the CLINK & SIP Festival, Dee Best and NG take The Booze Bruthas directly into a room filled with diverse founders, makers, chefs and beverage professionals who are changing that equation.

They'll talk ownership, collaboration, consumer power and what it takes to turn cultural influence into sustainable businesses. And throughout the special, founders and industry voices from the festival will step inside a live edition of The Booze Room™ for quick, unscripted conversations from the people actually building the future of beverage.

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Everybody talks about what's inside the bottle. Almost nobody talks about what it takes to put something around it.

In Episode 20, Dee and NG expose the overlooked economics of spirits packaging—from glass, closures and labels to freight, minimum orders, custom molds and the growing battle between premium presentation and smarter, lighter packaging.

The conversation asks a bigger question: Does a premium spirit still need a heavy, expensive bottle to feel luxurious—or is the industry finally ready to rethink what premium looks like?

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The spirits business can look incredibly attractive from the outside: premium bottles, celebrity acquisitions, major distribution deals and billion-dollar brands. But underneath the glamour is a capital-intensive business built on inventory, patience, regulation, distribution and relationships.

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We like to believe what ends up in our glass is completely our choice—but taste is influenced long before the first pour. From social media and cocktail menus to bartenders, cultural moments, packaging and changing consumer habits, Dee and NG examine the invisible forces shaping what America drinks. Then, in The Booze Room, LoveLuvv Sparkling Wines founder Samantha Danielle Herbert joins the conversation to discuss entrepreneurship, champagne culture, Black ownership, building a luxury brand and creating a product consumers choose in an intensely competitive marketplace.

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Today's spirits consumer doesn't think like yesterday's. They value experiences over excess, authenticity over advertising, and quality over quantity. Dee and NG explore how changing consumer behavior is reshaping everything from product development to marketing and hospitality. Research shows younger adult consumers are increasingly "sober curious," drinking more intentionally, and spending on premium experiences rather than simply buying more alcohol.

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