TODAY'S GUEST: Jess Ruhfus — Co-Host of the Marketing ATM Podcast & Founder of No.2

One of the MOST cost-effective ways to grow your biz, reach new eyeballs, and build instant trust (no love-bombing necessary) without breaking the bank? Enter... brand collaborations!

I'm joined by my dream poddy guest, the one and only, Jess Ruhfus to spill all the juicy details you need to get started and grow using brand collabs for your biz.

Jess is the founder of ecomm brand, No.2 (a boujee toilet fragrance brand), one half of the popular Marketing ATM podcast, and the founder (exited) of the tech-startup coined 'Tinder match-making for brand collabs' Collabosaurus — just to name a few of her many pursuits!

We chat about:

• Value exchange & leveraging currencies other than cash
• Strategic ideas for collaborating with aligned brands
• Crafting the perfect collab pitch to your dream brand
• Tips for aligned, successful collaborations

Lend us your ears & let's spark some fresh ideas to grow your business!

💌 Come yap with me on socials @goodheartedstudio

💌 Connect with Jess Ruhfus @jessruhfus

In today's episode I've got the beautiful Tara McKean (Self Events) on the poddy to chat about the power of community building and connection through offline, IRL events.

Tara lives and breathes events, community and fostering connections. After jet-setting globally running events, Tara launched her business Self Events Co, where she organises and brings together events catering towards young women and professionals in biz to support each other, help you find your people and inspire you to be bold!

Tara has an extra special touch she brings to events and community growth. We chat about her story, plus some great tips and golden nuggets you can take away to launch a brand event of your own.

I’m a HUGE believer that offline events are a must-have strategy to grow your business & brand, create brand awareness, and connect with your community — amongst maaany other reasons!

Lend us your ears & let's BE BOLD!

💌 Come yap with me on socials ⁠@goodheartedstudio⁠

💌 Connect with Tara @selfeventsco

You can have everything set up for success from your website to your ads and your PR campaigns, but if you don’t know what you want to say, why, or who you’re talking to at the heart of your brand, I hate to break it to you, but you’re just yelling into the void about… nothing?

To put it gently, if your content lowkey sucks, feels tired, or you’re staring at a blank screen hoping your marketing content will create itself, you’ll love this episode.

As a brand copywriter with a background in social media marketing, creating juicy, engaging content that converts is my bread and butter—I’ve got you.

We’ll chat about the foundations of your content strategy and target audience, plus a few juicy tips to get the most out of your content marketing efforts so you can wave goodbye to boring content and create FUN content your audience *actually* wants to read.

Guess what? This is episode 5 of our 5-part mini-series on breaking up with your boresome, same-old marketing. Go ahead and binge the other four episodes, out now for your listening pleasure, and get ready for that post-break up glow up.

Loved this episode? Share it with a friend! You can not-so-subtly imply it’s the wake up call their marketing is feelin’ a bit boresome or pretend it’s totally unrelated…

Can’t get enough of me? Aw, shucks.

Come be besties with me on socials @goodheartedstudio 🤎

FREE DOWNLOAD 🍒⁠Brand Breakup Cheat Sheet⁠

Look, you’ve probably been told PR is a great way to grow your brand, but you’re not alone if it feels like there’s some secret you’re not being let in on on how to get started—or what the f*ck PR actually is, lol.

In this episode I’m giving you the tell-all for getting started with your PR, offline events, collaborations and community building efforts for your brand. Plus, how to create synergy between your offline and online marketing efforts to really get the most out of everything you do.

I’ve joined forces with your go-to gal for curating your organic marketing ecosystem, Lillie Gillam of Lillie Isabella Studio. Lillie is an organic marketing and PR powerhouse with oodles of first-hand experience and knowledge on building breakout brands who do things differently. 

I’ve picked Lil’s brain to help you make the most of your brand’s efforts and break up with your boring marketing tactics and instead run killer campaigns, even on a start-up budget.

Guess what? This is episode 4 of our 5-part mini-series on breaking up with your boresome, same-old marketing. Go ahead and binge the other four episodes, out now for your listening pleasure, and get ready for that post-break up glow up.

Loved this episode? Share it with a friend! You can not-so-subtly imply it’s the wake up call their marketing is feelin’ a bit boresome or pretend it’s totally unrelated…

Can’t get enough of me?Aw, shucks. 

Come be besties with me on socials@goodheartedstudio🤎

FREE DOWNLOAD 🍒⁠Brand Breakup Cheat Sheet⁠

Connect with Lillie on Instagram@lillieisabellastudio

Look, I get it. Ads, funnels, and email sequences? All super important, I know, but sounds a bit scary and like tech-bro jargon tbh—this is coming from someone who has worked in marketing for close to a decade.

In this juicy episode, I’ve got the marketing fairy herself, Bree Williams @breefrommarketing (prev. Fletcher and Co.) in the hot seat to break down your customer journey and how this plays into your email marketing and social media efforts. Bree makes these topics deliciously easy as pie.

Sprinkling her magic on all things marketing for purpose-driven brands, Bree helps businesses who are pulling their hair out to scale their revenue and take their impact to the next level in a BIG way.

I LOVED picking Bree’s brain for all her juicy industry secrets and exact formulas so you can have your email, ads and social all workin’ hard and doin’ flips for you.

Guess what? This is episode 3 of our 5-part mini-series on breaking up with your boresome, same-old marketing. Go ahead and binge the other four episodes, out now for your listening pleasure, and get ready for that post-break up glow up.

Loved this episode? Share it with a friend! You can not-so-subtly imply it’s the wake up call their marketing is feelin’ a bit boresome or pretend it’s totally unrelated…

Can’t get enough of me? Aw, shucks. 

Come be besties with me on socials @goodheartedstudio 🤎

FREE DOWNLOAD 🍒⁠Brand Breakup Cheat Sheet⁠

Connect with Bree on Instagram @breefrommarketing (prev. Fletcher and Co)

I’ll be real with you, sending people to a bad website is like taking your dream date out to a dodgy restaurant—it kills the vibe immediately. Don’t fumble your chance to have your audience fall in love with your brand by making easy mistakes!

In this episode, I’m sitting down with design queen, Keira Anderson of Keira Rose Creative, to pick her brain for you about all things websites, UX and quick wins to stop giving your audience the ICK and instead have them falling head over heels for your brand from the minute they land on your website.

Keira has a superpower for bringing together websites that radiate your inner magic and effortlessly connects brands with their dream audiences. The key? A beautiful website that not only looks good, but is backed by UX, strategy and works hard for you. Tune in and get ready to take your website from zero to hero.

Guess what? This is episode 2 of our 5-part mini-series on breaking up with your boresome, same-old marketing. Go ahead and binge the other four episodes, out now for your listening pleasure, and get ready for that post-break up glow up.

Loved this episode? Share it with a friend! You can not-so-subtly imply it’s the wake up call their marketing is feelin’ a bit boresome or pretend it’s totally unrelated…

Can’t get enough of me?Aw, shucks. 

Be besties with me on socials @goodheartedstudio 🤎

FREE DOWNLOAD 🍒⁠Brand Breakup Cheat Sheet⁠

Connect with Keira on Instagram @keirarosecreative

FREE DOWNLOAD 🌹Keira’s Homepage Handbook

Oops, sorry there’s no Matthew McConaughey in this episode, but I do have a JUICY reality check for you to fix your brand’s icky red flags…

The same way bad habits can break a relationship, poor brand experiences will have your customers running for the hills (yikes!) Every opportunity your brand has to interact with someone, is an opportunity to woo them into falling in luuurve. Listen up and avoid classic red flag behaviour like sending mixed signals or being too clingy–not cute! Thank me later.

In this ep, we’re not only launching The Boring Brand Break-up with our first episode (YAY) but popping the cherry on this poddy with a JUICY 5-episode mini-series all about breaking up with your crusty, dusty, same-old marketing tactics. 

Go ahead and binge the other four episodes, available for your listening pleasure. Are you ready for that post-break up glow up?

Loved this episode? Share it with a friend! You can not-so-subtly imply it’s the wake up call their marketing is feelin’ a bit boresome or pretend it’s totally unrelated…

Can’t get enough of me? Aw, shucks.

Be besties with me on socials @goodheartedstudio 🤎

FREE DOWNLOAD 🍒Brand Breakup Cheat Sheet

it's time to break up with your boring brand, see you on the 14th of feb.