Get ready for something different - The Boring Ecom Podcast is teaming up with Shopify for a 4-episode mini-series diving deep into their latest Boring Edition update. Join Richie and Joe as they sit down with the Shopify team to break down the most impactful (but less talked about) features that could transform your store. No fluff, no hype - just actionable insights from the people who built it.

Ever wondered how brands like Feastables turn first-time buyers into superfans? Join Richie Mashiko (She's Birdie) and Joe Siegel (Feastables) as they spill the tea on retention marketing - from building killer email flows to creating Discord communities that actually work. No fluff, just actionable strategies that have helped scale multiple 8-figure brands. Whether you're just starting out or looking to level up your retention game, this episode packs everything you need to know about keeping customers coming back for more. Plus, hear the embarrassing story of how Feastables accidentally gave away 99% discounts on Black Friday (and lived to tell the tale).

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Timestamps

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Ever wondered if your CRO agency is actually full of sh*t? Shane Rostad, the self-proclaimed 'anti-CRO CRO God,' drops truth bombs about what really moves the needle in conversion rate optimization. From why performance guarantees are red flags to the actual impact of post-purchase revenue, Shane keeps it real about what works and what's just fancy data storytelling. Plus, find out why your ad creative probably matters more than your website changes, and why most brands don't actually need a CRO expert (even though Shane is one).

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Timestamps

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Want to know how to actually build a profitable e-commerce brand without raising VC money? Richie breaks down exactly how Birdie grew from zero to 8-figures with just three full-time employees. Learn why most brands overcomplicate their marketing channels, how to negotiate better vendor terms instead of taking expensive loans, and why that fancy marketing hire might be hurting your bottom line. With candid stories (including a $60K podcast ad fail) and practical frameworks, this episode is your playbook for scaling smart.

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Timestamps

(02:57) Birthday celebrations and introductions 

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Ever wonder how the biggest DTC brands stay out of legal trouble? Former big law litigator Robert Freund pulls back the curtain on the most common legal pitfalls that can bankrupt e-commerce businesses. From deceptive pricing lawsuits to subscription nightmares, Freund shares real stories of brands that got hit with multi-million dollar settlements and practical tips to protect your business. Whether you're running flash sales, working with influencers, or managing customer reviews, this episode is packed with actionable advice to keep your brand legally compliant.

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(03:08) Rob's Journey from Big Law to E-commerce 

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From nuclear science to running subscriptions at one of America's fastest-growing smart home companies - Matt Van Swol's journey is anything but boring. In this episode, he breaks down the exact strategies Wyze uses to convert hardware buyers into loyal subscribers (including the app features that drive 75% of subscription sales). Plus, Joe and Richie dig into how these tactics can work for DTC brands. Whether you're struggling with churn or just starting with subscriptions, this episode is packed with actionable insights you can implement today.

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Timestamps

(02:40) Intro & Matt's Wild Journey from Nuclear Science to Ecom 

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Think Amazon will kill your DTC sales? Think again. In this episode, we're breaking down the actual playbook that took She's Birdie from $1M to 8-figures on Amazon. Our guest Mark Lathrum shares the boring-but-effective strategies he's used to scale multiple brands past $100M on Amazon - from inventory planning and pricing strategy to protecting your brand from international sellers. No fluff, just practical tactics you can implement today.

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Timestamps

(02:45) Intro and Mark's Background 

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Looking to finance your ecom brand but drowning in options? Drew Fallon cuts through the noise with straight talk about what actually works. After taking Mad Rabbit from zero to $60M and reviewing 60+ brands at Iris, Drew exposes common financing myths and shares what smart founders do differently. Get actionable insights on merchant cash advances, asset-backed loans, and why the 'best' financing option might surprise you. Essential listening for any brand thinking about raising capital.

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Want to know how the big dogs run growth at 9-figure brands? Connor Rolain, Head of Growth at HexClad, spills the tea on everything from sweepstakes campaigns to Black Friday strategy. No bs, just real tactical advice on scaling e-commerce brands, managing growth teams, and finding your next big win. Whether you're doing $1M or $100M, this episode is packed with actionable insights you can steal for your brand.

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Timestamps

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Ready to turn Black Friday into your biggest revenue day ever? Joe breaks down the exact framework that generated millions for Feastables - from crafted offers that actually convert to preventing those dreaded stockouts. No fluff, just actionable strategies on inventory planning, SMS campaigns that print money, and how to keep your sanity when shit hits the fan. Whether you're doing $10k or $10M in sales, this episode is your blueprint for Black Friday dominance.

Timestamps

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