The Bottom Line

When do you start that side hustle you've always talked about doing? What if it gets you fired from work? And even if you do leave, make your success and build your hustle into a successful business, can you ever decide to step away and go back to your career? Julian Douglas, global CEO of advertising agency VCCP, talks to Evan Davis about his decision to go in to advertising, being fired for his night life start up, and then walking away from the company he founded to go back to his former career.

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Picture Credit: VCCP/Dan Burn-Forti

When your background differs from the people working with and around you, it’s easy to feel judged by the assumptions people make about you from class to gender. Whatever your upbringing, it’s something we all deal with - our backgrounds are always with us, either to be embraced, accepted, or fled from. Jordan Brompton, entrepreneur and co-founder of the smart energy tech company Myenergi, shares her experience as a working class woman and her love of solar panels.

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Picture Credit: Myenergi

When your business is about making products, and the factory you use gets into trouble, that’s potentially a big problem. Do you try to find another one, or do you try to fix it? Rob Law, entrepreneur and inventor of the Trunki children’s suitcase, had exactly this dilemma, and tells Evan Davis about the risky decision it prompted.

He also discusses the illness and personal loss that have shaped his career, and recalls his infamous appearance on Dragon’s Den almost 20 years ago.

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You've had a brilliant business idea. At least, you think you have. What do you do next? Evan Davis speaks to three successful entrepreneurs- including former contestants on The Apprentice and Dragons' Den. Where do the best ideas come from and how do you know when they are worth pursuing? What are the top tips for pitching and when is it time to let an idea go?

Evan is joined by Rob Law, the inventor of the Trunki ride-on suitcase for kids, Pippa Murray, founder of the nut butter brand Pip & Nut and Tom Pellereau, who invented the curved nail file for his company Stylideas.

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(Picture: Getty Images, Credit: Teerachai Jampanak)

Why do advertising agencies use fear to get us to part with our money?

Advertising agencies and marketing people use different techniques to push our buttons. Humour is one. But what about fear? Do they sometimes try to scare us into buying? Or is it a gentler art- playing on our insecurities about things like old age, poor health or thinning hair?

Evan Davis speaks to Sir John Hegarty and Ian Gathard from the advertising industry and psychologist Juliane Beard, who studies how the brains of consumers work.

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(Picture: Piccadilly Circus in London, Light Trails at night. Credit: Jonathan Herbert, JH Images via Getty Images)

When Shivaun and Adam Raff's shopping and price comparison website all but vanished from Google's search results just days after launching, the pair began a gruelling legal battle that would end with a landmark judgement and the tech giant receiving a then record fine.

European regulators found the search engine guilty of abusing its market dominance by making its own shopping recommendations appear more prominently than rivals' in its search results. Google spent seven years appealing its €2.4bn fine, but eventually lost in September this year.

In their first interview since that verdict the Raffs tell Evan Davis the story behind their website - Foundem - and what they learned about big tech, regulation, and themselves during their almost 20-year fight.

Evan is joined by:

Shivaun and Adam Raff, co-founders, Foundem;

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President Barack speaking to Kara Swisher, from the technology news website Recode, in February 2015;

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Producer: Simon Tulett

(Picture: The Google logo displayed on a mobile phone and computer monitor. Credit: Leon Neal/Getty Images/BBC)

When a company finds itself facing war or natural disaster how can it get staff out of harm's way, and is there any chance of ensuring business as usual?

Evan Davis speaks to one business leader who helped move hundreds of staff out of Ukraine, Belarus and Russia when war broke out in 2022. Two crisis response companies explain how they have been helping clients with people and operations in Lebanon, Israel and parts of the USA recently hit by hurricanes.

Plus, what is an employer's obligation in these situations, and do the same rules apply to international as well as local hires?

Evan is joined by:

Ann Roberts, chief people officer, Flo;

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Producer: Simon Tulett

(Picture: A Ukrainian flag flies from a destroyed building in Mariupol, April 2022. Credit: Reuters/Alexander Ermochenko/BBC)

It must be one of the most-maligned professions out there - on a par, perhaps, with traffic wardens - but debt collectors perform a vital service to businesses and the wider economy. So why do we love to despise them?

Evan Davis and guests discuss the industry's inner workings, from the public image of aggressive, burly bailiffs, to the reality of repayment plans prompted by artificial intelligence. We ask how most try to ensure they collect debts fairly, and also hear the other side of the debt story - how damaging and stressful it can be for businesses who desperately need the money.

Plus, why do we find it so hard to talk about debt in the UK? We hear about the industry's efforts to tackle the stigma.

Evan is joined by:

John Pears, UK CEO, Lowell;

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Producer: Simon Tulett

Side hustlers are seemingly everywhere - some surveys suggest they account for around half of UK workers - and stories of getting rich quick and abandoning the 9-5 are plenty. But the reality for many is much less glamorous: long hours; a precarious balancing act with the day job; and a good chance of failure.

Evan Davis speaks to side hustlers, and their employers, to find out what it’s really like balancing two jobs at once. Plus, why is side hustling so popular anyway? Does it reveal a flourishing entrepreneurial spirit in the UK, particularly among young workers, or is it a symptom of a changing relationship between employer and employee?

Evan is joined by:

Julian Douglas, global CEO, VCCP;

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Producer: Simon Tulett

The UK's power grid is undergoing a huge shift towards renewable energy, but running homes and businesses solely on this new form of electricity will be a delicate balancing act and will pose new choices for consumers.

Evan Davis and guests discuss the challenge of matching supply - from wind and solar - with an increased demand from electric vehicles and homes using heat pumps rather than gas boilers.

Part of the solution could be consumers themselves - homes with EVs, solar panels or battery storage could act like mini power plants, sending energy back to the grid, as well as taking from it, and getting paid in the process. But that two-way exchange could bring harder decisions - would you let your energy company switch off your fridge for an hour to ease pressure on the grid?

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