Margarita talks with journalist and media strategist Ariella Noveck, co-founder of BottomLine Media and Shield Communications PR. Ariella shares her path from chef school to newsrooms, her work after October 7 helping hostage families get airtime, and why journalism is struggling in today’s media ecosystem. We dig into citizen journalism, AI tools for reporters, and her top advice for Jews navigating media appearances.

Follow Ariella on on Instagram @AriellaNoveck.

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What We Discuss:

00:00 Intro & Episode Agenda

02:51 From chef school to journalism

05:42 "How do you hide your horns so well?"

07:34 Ariella's work post Oct 7th: from getting the hostage families on air to Birthright for journalists

17:48 Is the media failing us or are we failing them? What's going on with journalism?

21:34 On citizen journalists

23:43 "ChatGPT" for journalists

28:25 Ariella's advice on media appearances for Jewish people

32:26 Is People Jew Wanna Know a form of journalism & how to correct media

41:23: A win & a do-over

49:51 How Margarita was on NewsNation

56:20 Closing Remarks & Guest Nomination