The Bougie Executive Podcast | Episode 2: The Identity Shift That Took Me From $650 to $12,500 Per Month

For years, I was the bottleneck in my own business. Waking up at 5 AM, working through lunch, answering client emails at midnight, over-delivering on $650 retainers, and making less than my old corporate salary. I kept telling myself it was a hustle problem. It wasn't. It was an identity problem.

In this episode of The Bougie Executive Podcast, I'm walking you through the exact mindset shift that took my luxury digital marketing agency from $650 monthly clients to $12,500 monthly retainers in less than 18 months, and I'm being honest about how scared I was the whole time.

This is the conversation about money your favorite business coach probably isn't having with you. It's not about marketing. It's not about closing. It's not even about pricing strategy. It's about who you believe you are when you walk into a sales call.

In this episode you will learn:

• Why "service provider energy" is keeping you broke and how to recognize it in your contracts, proposals, and sales calls
• The Sunday night client text that broke me and forced me to raise my prices 4X overnight
• The one question to ask yourself this week that will change how you price every offer going forward
• The 3 identity shifts every female entrepreneur needs to make to scale from low-ticket to luxury pricing
• Why luxury clients aren't paying for deliverables, strategy, or even results, they're paying for decisiveness
• How to identify the client on your roster the future version of you would not take
• Why undercharging is a trauma response, not a pricing strategy

The 3 identity shifts covered in this episode:

1. From service provider to strategist, service providers get paid to do the thing, strategists get paid to think about the thing
2. From strategist to authority, strategists compete on quality, authorities eliminate competition entirely
3. From authority to decisive leader, the shift that unlocks $10K+ monthly retainers

Topics covered:

How to raise your prices as a service-based business owner, identity-based pricing, mindset shifts for women entrepreneurs, scaling a marketing agency, fractional CMO pricing, luxury client acquisition, how to charge more as a woman in business, Black women entrepreneurs raising rates, social media management pricing, agency pricing strategy, six figure entrepreneur mindset, seven figure entrepreneur mindset, scope creep, ideal client profile, ICP, premium positioning.

About The Bougie Executive Podcast:

The Bougie Executive is a weekly podcast for ambitious women building wealth, leadership, and legacy. Hosted by Kareesha Carter, the founder and CEO of The Bougie Executive Agency, a luxury digital marketing firm serving six and seven-figure brands. This show is for the CEO mom, the faith-driven entrepreneur, and the woman who refuses to choose between her family and her ambition because she knows she was built for both.

New episodes drop every Monday, Wednesday, and Friday at 9 AM PT.

• Mondays: business strategy, pricing, sales, scaling, and systems for women entrepreneurs
• Wednesdays: motherhood, burnout recovery, work life integration, and the real life of a CEO mom
• Fridays: faith, mindset, manifestation, and the spiritual side of building wealth

Connect with Kareesha Carter:

• Instagram: @therealk.carter
• Threads: @therealk.carter
• LinkedIn: Kareesha Carter
• Website: thebougieexecutiveagency.co

Subscribe, rate, and review The Bougie Executive Podcast on Spotify, Apple Podcasts, and wherever you listen. Tag the host on Instagram or Threads with your favorite quote from this episode for a chance to be featured in a Friday episode shoutout.

If you have ever wondered why you keep undercharging even though you know you're worth more , this is your sign. You are not underpriced because the market is hard. You are underpriced because you have not yet decided you are the woman who charges more.

Two years ago, I walked away from this microphone. I didn't announce it. I didn't post the goodbye. I just stopped. In this debut episode of The Bougie Executive Podcast, host Kareesha Carter shares the real story behind her two-year silence, the entrepreneur burnout, the quiet rebuild of her digital marketing agency, the clients she fired, the team she let go, and the version of herself she had to walk away from to become a million-dollar CEO.

This is a podcast for women entrepreneurs, faith-driven business owners, CEO moms, and ambitious women building wealth, leadership, and legacy without sacrificing their families or their peace.

In this episode you will learn:

• Why disappearing can be the most strategic business decision you will ever make
• How to recognize and recover from entrepreneur burnout as a founder and mother
• Why your pricing is a spiritual identity issue before it is a marketing problem
• How Kareesha tripled her prices and built a luxury digital marketing agency to multi six figures
• The leadership shift required to fire team members who no longer align with where you are going
• How faith, motherhood, and high-level business strategy can coexist without compromise
• The 3 core lessons every entrepreneur needs before scaling past six figures

Topics covered in this episode:

Entrepreneur burnout recovery, scaling a service-based business, faith and business, women in business, Black women entrepreneurs, building a luxury brand, raising prices as a business owner, fractional CMO services, single mom entrepreneur, CEO mindset, manifesting wealth, building a million-dollar agency, leadership for women, mompreneur life, digital marketing strategy.

About The Bougie Executive Podcast:

The Bougie Executive is a weekly podcast for ambitious women building wealth, leadership, and legacy. Hosted by Kareesha Carter, the founder and CEO of The Bougie Executive Agency, a luxury digital marketing firm serving six and seven-figure brands. This show is for the CEO mom, the faith-driven entrepreneur, and the woman who refuses to choose between her family and her ambition because she knows she was built for both.

New episodes drop every Monday, Wednesday, and Friday at 9 AM PT.

• Mondays: business strategy, pricing, sales, scaling, and systems for women entrepreneurs
• Wednesdays: motherhood, burnout recovery, work life integration, and the real life of a CEO mom
• Fridays: faith, mindset, manifestation, and the spiritual side of building wealth

Connect with Kareesha Carter:

• Instagram: @therealk.carter
• Threads: @therealk.carter
• LinkedIn: Kareesha Carter
• Website: thebougieexecutiveagency.co
• Portfolio: Kareeshacarter.com

Subscribe, rate, and review The Bougie Executive Podcast on Spotify, Apple Podcasts, and wherever you listen. Tag the host on Instagram or Threads with your favorite quote from this episode for a chance to be featured in a Friday episode shoutout.

If you have been sitting on a business, a book, a pivot, or a version of yourself you have been afraid to come back to, this episode is your sign. The world is not waiting for the perfect version of you. It's waiting for the real one.

In this powerful comeback episode of The Bougie Executive Podcast, host K. Carter returns with exciting updates and a heartfelt message to all entrepreneurs. After a brief hiatus since April, K. Carter announces the launch of a new agency offering coaching services and consultations for aspiring business owners, set to debut on August 16th.

Join K. Carter as she shares her personal journey, offering encouragement and motivation to entrepreneurs facing challenging times. This episode is packed with practical tips, expert insights, and inspiring stories to help you reignite your passion and keep pushing forward. Whether you're just starting out or navigating the rocky path of business ownership, this episode is a must-listen for anyone looking to overcome obstacles and achieve greatness.

Tune in for a blend of heartfelt prayer, actionable advice, and the unwavering support you need to thrive in your entrepreneurial journey. Don't miss this chance to reconnect with K. Carter and get inspired to keep striving for success.

[EPISODE DESCRIPTION]

Welcome back to "The Bougie Executive Podcast," Season 7, where sophistication meets success! In Episode 2, join your host, K. Carter, as we embark on a riveting journey through the world of dropshipping and its profound impact on personal transformation.

In this episode, K. Carter opens up about the pivotal moments in their own life, sharing personal stories that illustrate the dynamic influence of dropshipping on their path to success. From overcoming challenges to discovering winning products, the host delves into the intricacies of their dropshipping journey, providing listeners with a behind-the-scenes look at the strategies that truly work.

But this episode is more than just a personal narrative – K. Carter breaks down the mechanics of dropshipping, offering a comprehensive understanding of how this business model operates. Whether you're a seasoned executive or an aspiring entrepreneur, this episode provides valuable insights into the e-commerce game, highlighting the strategic thinking and adaptability required to thrive.

Get ready to be inspired, motivated, and educated as "The Bougie Executive Podcast" Season 7, Episode 2 unfolds the untold stories and essential lessons of dropshipping. Subscribe now to stay in the loop with the latest episodes, and remember: success is not just a destination; it's a lifestyle.

Tune in to Episode 2: "How Drop Shipping Changed My Life | My Story + How Drop Shipping Really Works!" and elevate your bougie executive journey. Stay bougie, stay strategic!

Welcome to Season 7: Episode 1 of [Your Podcast Name]!

🎉 Happy New Year, listeners! 🎉 In this kickoff episode, we're diving deep into the art of setting intentions for 2024. Join us as we explore the transformative journey of setting realistic goals, harnessing the power of affirmations, and manifesting the life you've always envisioned.

Discover the keys to unlocking a successful year as we guide you through the process of setting intentions that resonate with your true self. Learn how to turn those intentions into realistic goals, backed by powerful affirmations that will propel you forward.

As we usher in the new year, it's time to manifest your best life. Tune in for practical tips, inspiring stories, and expert insights to make 2024 your most fulfilling year yet.

Cheers to setting intentions, achieving goals, and manifesting your best life in the year ahead! Don't miss this empowering episode – it's the perfect start to an incredible journey.

Happy listening! 🎙️✨

The Bougie Executive Episode is back with your favorite host K. Carter. She is back after a very long hiatus (7 months). She shares valuable insights on how she manifests her dream life and how the world is truly hers. Take a listen today to learn how she maintains self-love, self-awareness, confidence, and everyday tips and tricks.

In the Bougie Executive podcast, the focus is on achieving all your wildest dreams, manifesting, doing the work, placing God first, enjoying life, having a good time, achieving work-life balance, saving and investing, marketing tips and tricks, lifestyle, self-care, self-awareness, mental health, and luxury. The podcast also covers topics such as wealth building, business strategies, and financial literacy. It also discusses how to build healthy relationships in business and how to make the most of the resources available. The podcast is a great resource for entrepreneurs who are looking to start or grow their business. It also provides valuable advice on how to manage finances and make smart investments. Listen Today! Subscribe Now.

Are you currently struggling with you current business model and plan? Not sure how to achieve 6 figures in your current market? Do you currently feel as if you are doing the same thing that everyone else is doing? Not sure how to stand out? Lets Talk About it today. Today I will be revealing what it takes to win in such saturated markets. Visit thebougieexecutive.com for a 15 minute call today and other digital products!

I MISSED YOU GUYS SOOOO MUCH!!!  I did not intend to stay gone for so long but I am so grateful to be back. In today's episode, I am giving you guys an insight into my absense, mental health, my marital status, and the complete TEA! Please listen to the whole episode, you don't want to miss out. 

Book a 15 minute call with me today: https://thebougieexecutive.com/

Self Esteem is important. Love yourself more than you love any and everybody! Let's talk about. New Story time series now available. Make sure to stream this podcast on Spotify! 

People question whether they should start over every day. Is it Worth it? Making excuses for the outcome or even worse afraid of the next steps. Listen today for guidance and motivation while starting over. www.beautybossbootcamp.com